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About Karina Tama — Founder of Senior Care Clicks

Karina Tama leads Senior Care Clicks as its Founder and CEO. With nearly a decade of experience in senior care digital marketing, she guides home care agencies, assisted living communities, and nursing homes toward stronger online growth and steady inquiries.

Her path began inside the home care and nursing home field, where she gained direct insight into how families search for care and what providers need from digital outreach. This shaped the approach she brings to Senior Care Clicks and remains central to her work today.

With 8 years of experience in Digital Marketing, Karina is the CEO and Founder of Senior Care Clicks, a digital marketing agency that provides 360 marketing solutions to home care, assisted livings, nursing homes and other businesses that target seniors. Prior to starting Seniors Online Marketing, Karina worked in the home care and nursing home industry. Karina fell in love with senior care marketing. She has run the Digital Marketing campaigns for several companies that target senior care, such as Caring People, Senior Care Networks, CaringonDemand, Cassena Care, and others. Karina has achieved great results from previous senior care clients such as: Improve rankings, visibility, generate leads and establish branding. She won a BrightEdge Award on behalf of Caring People for an increasing 120% ROI in three months. She utilizes her knowledge to create customized strategies because she knows very well the senior care industry. Furthermore, she has hands-on experience in PPC, Content Marketing, Social Media Paid Ads and Email Marketing.

Leader of a Senior-Care-Focused Team

Karina directs a talented team at Senior Care Clicks—professionals who work only in senior care marketing.
 Together, they help providers strengthen their online presence through:

  • Industry insight

  • Clear strategy

  • Strong execution

  • A deep understanding of how older adults and families make decisions

This unified focus allows Senior Care Clicks to bring strong value to any senior care business that chooses to work with them.

Industry Experience & Achievements

Karina has supported digital programs for respected senior care organizations, including:

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Cassena care

Her past work has helped clients:

  • Ranking improvement in search results
  • Grow visibility in local markets
  • Bring in qualified leads
  • Strengthen brand identity

She also received a BrightEdge Award after helping a national home care company reach a 120% ROI in only three months.

Skills & Expertise

Karina guides Senior Care Clicks with hands-on knowledge across key areas:

  • SEO
  • PPC
  • Paid social
  • Content programs
  • Email campaigns
  • PR
  • AI-driven systems
  • Marketing automation

Her knowledge of senior care—combined with modern tools—allows her to build plans that align with the real concerns of families and providers.

Education & Credentials

  • Marketing degree from Florida International University
  • Certifications from HubSpot, Google Ads, and BrightEdge
  • Studies at Zhejiang University, one of China’s leading academic institutions

Publications & Media Features

Karina shares her insight through respected outlets such as:

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She is the author of the Amazon ebook Digital Marketing Proven Strategies & Tips and hosts a Spanish-language YouTube channel where she teaches digital marketing concepts.

Her work has been featured on:

  • School of Marketing

Learn More on LinkedIn

You can read more about Karina’s work, background, and ongoing projects on her LinkedIn profile

Learn More