How We Helped Health Aide Generate
124 PCA Leads in Just 16 Days Using
Lookalike Audiences on Facebook
Challenges:
Health Aide was ready to scale its outreach for PCA services—but with a limited daily ad budget of $60, they needed precision. The agency wanted to:
- Reach more qualified leads across NYC
- Connect with both English and Spanish-speaking families
- Keep costs low while maintaining lead quality
Build on 1.5 years of successful campaign history without starting from scratch
Solutions:
With strong past campaign data in hand, we built a targeted and cost-efficient Facebook Ads strategy focused on lookalike audiences and conversion simplicity.
✅ Lookalike Audiences & Audience Expansion
Rather than starting with a broad audience, we used high-quality lead data from the past 1.5 years to create custom lookalike audiences. These were paired with Facebook’s audience expansion feature to allow the algorithm to reach more people with similar profiles—without losing relevance.
🌎 Bilingual Campaign Structure
To resonate across NYC, we launched two parallel campaigns: One in English One in Spanish This allowed us to address language preferences while delivering culturally relevant messaging about PCA eligibility and support.
📲 Lead Forms for Easy Conversion
We used native Facebook lead forms—no external landing pages—to capture information quickly and reduce drop-off. This led to higher submission rates at lower costs.
The Results (May 1–16, 2025)
| Metric | English Campaign | Spanish Campaign |
|---|---|---|
| Leads | 62 | 62 |
| Cost per Lead | $7.49 | $7.40 |
| Spend | $464.65 | $468.74 |
| Impressions | 27,743 | 36,617 |
| Reach | 8,767 | 12,049 |
| CTR (All Clicks) | 3.39% | 2.76% |
| Link CTR | 1.35% | 1.39% |
| CPC (All Clicks) | $0.49 | $0.45 |
| Cost per Link Click | $1.24 | $0.90 |
Both campaigns significantly outperformed industry benchmarks, with CTRs above 1.20% and CPCs under $0.50.
Recognition
Reviews from Health Aide:
“These results were exactly what we needed. The leads are coming in fast and the quality is high—we’re already seeing conversions.”
“The bilingual strategy and use of our past data made all the difference. We’re reaching real families who need PCA services today.”
What’s Next
With strong campaign performance, Health Aide is moving forward with:
- Scaling budget to increase daily lead volume
- Segmenting by NYC borough for deeper local targeting
- Launching testimonial-driven creatives for social proof
- Automating follow-ups via SMS and phone to boost conversions
Want Results Like These for Your Home Care Agency?
If your agency offers senior or disability care services and wants to increase lead generation through digital ads—we can help.
We specialize in data-driven campaigns that deliver qualified, cost-effective leads at scale.
👉 Book a call today and let’s build your next success story.
Helping Health Aide Reach More Families
This campaign proves that with the right strategy—lookalike targeting, bilingual messaging, and simplified lead capture—a home care agency can achieve real growth on a modest budget.
In just 16 days, Health Aide reached 124 families who are now one step closer to receiving the in-home care their loved ones deserve.