How a Home Care Agency Became #1
in California’s Central Coast with
Our 360° Marketing Solution
Challenges:
Coast Family Home Care had built an incredible reputation offline—but their online presence didn’t reflect it. They had:
- An outdated website
- Zero visibility in Google search
- No social media activity
- No marketing automation or CRM
- No strategy to consistently generate new leads or recruit caregivers
They needed a full digital overhaul to compete, grow, and serve more families in their community.
Solutions:
We deployed our 360° Senior Care Marketing System to turn their online presence into a lead-generating machine:
Website Redesign
Built a fast, user-friendly, and mobile-optimized website that reflects their values and services.
SEO & On-Page Optimization
Rewrote and structured all pages for local and long-tail keyword rankings.
Monthly Educational Articles
Created long-form, value-packed blog content to attract organic traffic and address common family concerns.
Backlink Strategy
Built quality backlinks each month to improve domain authority and SEO performance.
Releases
Published monthly press releases to boost visibility, reinforce local authority, and attract regional attention.
Google My Business (GMB) Optimization
Claimed and optimized their GMB listing, added photos, Q&As, and posted updates weekly.
Social Media Management
Consistent posting across platforms to educate, engage, and stay top-of-mind in the local community.
This setup gave Coast Family Home Care the tools to operate with speed, organization, and precision—powered by automation and AI.
Proprietary CRM & Marketing Automation
We set up our proprietary CRM built specifically for home care agencies, designed to centralize operations, automate workflows, and drive growth. It includes:
- Lead generation dashboard to track, manage, and convert inquiries from the website, social media, and Google
- Automated recruitment funnels with SMS and email follow-ups and applicant filtering
- Custom website forms for client inquiries and job applications, integrated directly into the CRM
- Review generation tool to automatically request and manage Google reviews
- Email and SMS automation for lead nurturing, appointment reminders, and internal updates
- Pipeline management to track every lead and applicant through custom sales and hiring stages
The Results:
Dominated Page 1 rankings on Google and Google Maps for key home care terms in their region
Consistent organic leads through SEO and GMB—reducing and eventually eliminating the need for paid ads
Streamlined recruitment through automated workflows, saving time and filling roles faster
3 years strong: This long-term partnership continues to evolve with Coast Family Home Care’s growth goals
Recognition
Coast Family Home Care continues to partner with us as their dedicated growth and marketing team
Want Results Like These for Your Home Care Agency?
Whether you have one location or many, we can help your home care business rank locally, generate more leads, and grow sustainably with proven SEO and marketing systems.
Book a call today to learn how we can help you win on Google—just like Care Mountain.