With the level of competition increasing in the senior care industry, a high ranking on search engines is a necessity for every home care agency. When you have the right strategy for content marketing, you’ll rank high on internet searches and that means you’ll get more customers and be able to recruit quality caregivers.

When you hear the term content marketing, it seems like it should be pretty self-explanatory. The term content marketing is composed of two simple words in the English language, but digital marketers know that there’s a whole lot behind them. Content marketing is a very important term in marketing for the senior care industry, and it covers a wide variety of marketing activities.

SeniorCareClicks is an expert in content creation services and content automation for home care and senior care agencies. If creating engaging content on a regular basis is more than you can do on your own and still run your business successfully, SeniorCareClicks can get the job done with pricing that meets your advertising budget.

How to Define Content Marketing?

What exactly is content marketing? When you think of the word content, you probably think of written text. That’s correct, and it encompasses much more as well. In its entirety, content marketing is actually an online marketing strategy where you can create and distribute text, images, and videos that are relevant to your business to attract a target audience. 

The goal of content marketing is to drive qualified leads to your website and convert them into customers. The challenge of content marketing is to create content that people are actively looking for and that they’re so enticed by it, they just can’t wait to learn more about it.

Content is a main component of the many factors that Google considers as part of its search algorithms. In your quest to get Google to boost your ranking, you have many choices to make as to the type of content you use to get the best results. It all starts with the right content creation strategy.

Keep these three things in mind to get you on the right track:

1. Defining your target audience segments

2. Establishing relevant content themes

3. Developing a successful SEO content marketing plan

A content creation process that puts these three factors first tells future customers and their families about your mission and your commitment to serving them. With that in mind, let’s look at how to make content marketing work to your advantage.

Define Your Target Audience

Before writers pen the first word, they’re already thinking about their audience. Some things that should excite you about branded content marketing for the home care industry is that there’s no shortage of people looking for home care services, and there’s a limitless variety of senior care topics to write about.

If that’s not enough on its own, between your website, blog, and social media platforms, you have multiple opportunities to implement your content distribution strategy.

Hopefully, you have a general idea of your target audience. To get the best results, you need to segment your general audience into specific buyer personas. The way to do that is to write descriptions for specific customers.

For example:

·   A couple in their late 50s looking for home care for their elderly parents

·   A senior individual seeking care for themselves

·   A certified caregiver that’s just completed training

·   A caregiver with years of experience in the senior care industry

When you know exactly who you’re writing to, it’s easier to gear your content to their needs.

Define Your Main Content Themes

As a home care agency professional, you have a pretty good idea about what your customers know about home care services and what you’d like them to know.

It’s worthwhile to spend some time brainstorming ideas for the most important topics for content in the senior care industry. In the field of digital marketing for senior care, you have 3 basic target audiences:

1. Recent retirees
2. Personal caregivers
3. Professional caregivers looking for a job

Put yourself in the shoes of one of these 3 categories of audiences, and consider the types of blog posts that you might be interested in and plug them into your content marketing strategy.

Some of the best content marketing strategies start with basic content information like:

·   What you need to know as you near retirement

·   What to expect for senior living

·   Is it time to consider assisted living?

·   What to expect from memory care

·   How rehabilitation care can get you on the path to recovery

·   Content announcing local events

·   Maintaining an active, healthy lifestyle for seniors

Articles on Alzheimer’s disease, respite care, living as a retiree, and companionship are good ways to attract the attention of recent retirees and personal caregivers. If one of your goals is recruiting professional caregivers, you might post blogs about how to get various certifications or heartwarming stories about caregiving.

Develop lists of topics for each of your target audience segments including seniors, their loved ones, and caregivers. Next develop a range of titles for specific blog articles, social media posts, infographics, and other marketing strategies.

Keep adding to your list of ideas whenever a topic comes to mind.

What Are Some Examples of Content Marketing?

If you pay attention, you’ll find plenty of content marketing examples all over the internet. While there are numerous types of content marketing strategies to choose from, we’ll focus on the most common types of content marketing for now:

• Landing Pages
• Blog
• Facebook
• Infographics
• Videos
• Podcasts
• Reviews
• Case Studies
• FAQs
• eBooks
• Press Releases

Landing Pages Are a Key Senior Living Marketing Strategy

A landing page is also called by a few other names like these: 

• Lead capture page
• Static page
• Destination page
• Single property page 

No matter what you call it, a landing page is a web page that site visitors land on when they click on an SEO term, online ad, or marketing promotion. You can put almost any type of content on your landing pages including blog articles about the services you provide, informative videos, or other content about the quality of your services.

Content is important, because if people like what they read and see, they’re likely to continue browsing your site, and they’ll eventually convert.

Adding a Senior Care Blog to Your Content Creation Strategy

While your target audiences will certainly benefit from informative content on the topics they’re interested in, your home care agency also gets the benefit of increased traffic via organic search, social media, referral links, and email.

People like to read blogs and when you can grab their attention with interesting, educational content about senior care, you’ll develop brand loyalty among your current clients. As an added value, blogs lead to a higher search engine ranking which will also draw people to your home care agency that have yet to discover the compassionate services you provide.

Just as in real estate, location matters is of great significance to search engines. When you focus on local SEO within your content creation strategy for your senior care blog, Google gives you an even greater boost in the rankings.

People within your community have lots of questions about how your agency might deliver care for them or their loved ones. Blogs that answers their questions about the value you provide in your local community have great value.

Here’s what they want to know:

·   How to talk with a senior about home care services

·   Home care services that are available in your community

·   The right time to transition to senior living

·   What to expect for socialization in an assisted living community

By publishing content that’s stimulating and engaging, you’re demonstrating that you’re truly an expert in senior care at the local level.

Your expertise within the industry has given you a wealth of wisdom about the worries that your customers have as they transition to senior home care services. Use this knowledge to your advantage as you develop content that your blog and website visitors can’t get enough of.

The Best Content Marketing Strategy Incorporates Facebook

Regardless of which target segment you’re developing content for, you have to recognize that they’re all on social media. Facebook is one of the most popular social media sites on the web. Seniors, family members of seniors, and caregivers are all on Facebook every day.

It’s essential to set up a business Facebook page for your home care agency and start posting on it on a regular basis. When you share your blog and website content on your social media sites, it does double duty for you. Be creative with your content creation process. Use it in various forms to add short or long content to Facebook, LinkedIn, Twitter, Instagram, and Pinterest.

Take it a step further by adding icons for your social media platforms on every site. One of the greatest things about sharing your social media content is that the platforms are designed in ways that make liking, following, and sharing content as easy as one click. Beyond that, your followers also have an opportunity to give you rave reviews on social media sites, just like Yelp and Google.

In short, be active and engaging on social media.

Infographics Say a Lot in a Small Space

If you’ve ever visited a website and read a colorful vertical graph splashed with statistics, graphs, and charts, the graphic is actually called an infographic. Infographics make good content or websites because they provide factual information in an engaging way. 

It takes a bit more effort and creativity to design an infographic than a standard ad. You’ll need to do a bit of research to get accurate statistics to display. You’ll also have to include short bits of content and a bit of expertise on how to use color and design to attract your target audience. You may find that it’s more cost-effective and profitable to enlist the help of content marketing services to create informative and engaging infographics. 

One of the great things about infographics is their versatility. In addition to using them to enhance your website, infographics make engaging ads for Pinterest, LinkedIn, and Instagram. Another thing to consider is that infographics lead to organic backlinking and that will strengthen your SEO strategy and establish your agency as a leading authority in senior care services.

Videos Provide a Powerful Way to Demonstrate Compassion in Home Care

While you can’t deny the importance of creating engaging content, seeing is believing. Caregiving is a personal issue. Often, the way to attract customers in senior home care is by invoking their emotions. Videos are an important part of content creation strategies because they help to make a warm connection between you and your customers.

Hubspot offers up the following statistics to demonstrate the power of using videos in content marketing.

·   6 of 10 people prefer short videos over television ads

·   55% of people view online videos every day

·   YouTube is second only to Google

·   75% of all videos are viewed on mobile devices

·   92% of video watchers on mobile will share them with others

Compelling, isn’t it?

Besides being hugely popular, videos are a versatile form of content marketing. Consider the following ways to showcase the quality of senior living that your home care agency offers:

·   Video blogs

·   Ads

·   Customer testimonials

·   Interviews

·   Live videos of holidays and special events

·   Presentations of your services

·   Special programs

·   Socialization and daily life

·   Compassionate caregiving

Keep your videos updated so visitors know that your content is current. Target the questions that are keeping your prospective customers up at night and utilize them to assuage their fears. Short videos allow prospects to get an inside view of your home care agency. By giving them a realistic vision of the services you provide, you’re helping them envision themselves or someone they love under your compassionate care.

Podcasts Are an Innovative Content Marketing Strategy

If you’re not familiar with podcasts, they’re a huge collection of audio recordings you can download and listen to whenever you want. A podcast consists of a digital audio file that you can download to any electronic device. You can set up  podcasts so that subscribers receive them in their inbox automatically. Podcasts provide a convenient source of content because people can listen to them while they’re working,  commuting, or doing chores around the house. Podcasts provide an innovative way to put content in front of your target audience.

Showcase Star Reviews on Your Website

You’ve worked hard to earn your reputation as a quality home care provider. Why not share proof of genuine star reviews on your website? Star reviews send the message to prospective customers and their families that you’ve proven your worth in the home care industry. That’s the beginning of building a trusting relationship.

Genuine reviews from current and former clients and their families speak volumes. Real testimonials give your home care agency credibility. They extend reassurance to new customers that they can expect the highest quality of care. Highlight reviews on a separate page dedicated to testimonials or sprinkle them throughout your site. Either way, they make a grand impression.

Content Creation: Documenting Your Customers’ Journey

Stories are convincing. Anytime people are dealing with some kind of transition, it’s a little scary. Elderly people are already feeling vulnerable. Something you can do to ease their path is to help them understand what their journey will look like as they transition to home care services.

The stories of your current residents, for those who are willing to share it, along with anonymous case studies show your prospects what they can expect moving forward. Storytelling offers a way to ease their anxiety and envision themselves as happier when they get the right care for their circumstances.

Dedicate a Website Page to FAQs

Before a prospect picks up the phone to ask you questions, they’re usually doing as much research as they possibly can online. A popular page for website visitors is the FAQ page. Your prospects have lots of questions and an FAQ page gives them the answers to the most commonly asked questions. A question and answer format works nicely here.

eBooks: A Content Marketing Strategy that Inspires Credibility

The internet has made it easy and affordable for almost anyone to self-publish an eBook. EBooks give you an additional content marketing strategy to inform your target audience. There’s an even greater benefit of publishing eBooks. As an author of an eBook, your agency can list itself as a credible author that has knowledge and expertise in the field of senior care services.

Using Press Releases as a Content Marketing Strategy

If you have some breaking news to announce, a press release is a great way to engage your target audience. Whenever you’re offering a new service or bringing someone new on staff, you’ll want to shout the news out loud. A press release gives you an opportunity to do just that. In fact, press releases have proven to be highly effective for attracting audiences when you use them strategically. 

A press release offers a strategic way to attract readers that may be interested and a new offering from your agency and help you build a list of high-quality leads.

In summary, the best content marketing strategies require a thoughtful approach to be successful. Your content creation strategy should include a combination of blogs, social media, and videos to hit all communication channels in the most engaging way.

There is no question that these content marketing strategies require an investment of your time and other resources. The best news is that you don’t have to do it alone. Why not leave your digital marketing needs to SeniorCareClicks, an expert digital marketing for senior care services? Contact SeniorCareClicks today to help you set up and implement a comprehensive digital marketing strategy for your senior care agency, and let you get back to the business of providing senior care services today.

Call us now at (954) 401-9058 or contact us today to learn more.

The right home health marketing strategies give you a win-win advantage. Why? Because you get the best of both worlds where you can attract lots of new customers and the most highly-qualified caregivers to care for them.

The good news is that even if you’re not a creative person, it’s easy to get creative with digital marketing when you integrate multiple channels into your marketing strategy.

If you consider the news from AARP that 87% of people over the age of 65 want to age in place in the home they love, and you consider that 73 million baby boomers fit into this category, it’s clear to see what a booming industry home health care is.

Getting creative with home care online marketing is the key to establishing your reputation as a top home care agency in the industry. The climate is ripe for you to attract new clients, hire quality caregivers, and increase your bottom line.

Home Care Advertising: A Current Window of Opportunity  

The U.S. Census Bureau refers to the current climate as the “gray tsunami”. That’s a creative and accurate description to describe the recent changes in the U.S. population.

Here are some facts that support the storm:

·   As of 2009, about 12 million people were receiving care from over 33,000 home care providers.

·   The 2000 Home and Hospice Care Survey showed that 69% of people receiving home care services were over age 65.

·   Baby boomers are reaching the age of 65 at a rate of 10,000 per day.

On a related note, the majority of those baby boomers use the internet at least weekly and they’re reading online reviews before making choices about products and services. About 90% of internet searchers rely on online reviews to form an opinion about a company’s reputation.

The demand for home care services has never been greater and that means that home care marketing will set you on course to strike while the market is hot.

Build the Foundation of Your Home Care Marketing Plan

Just as you have goals for growing your business, you also need to establish goals for home care digital marketing. Your business goals should dovetail with your home care marketing goals.

Social media platforms are bursting with activity. Your competitors are using them to grow their businesses and find the best local talent in caregivers. If you’re not doing the same, you’re missing a huge opportunity.

Another major part of successful home health marketing strategies is defining your target audience. In home care marketing, you generally have three target audiences:

1. Seniors

2. Adult children of seniors

3. Caregivers

A few home care marketing ideas will help you take that foundation and start building on it.

Adapt Your Home Care Marketing Plan to Industry Trends

Two things are causing great evolution in the field of home healthcare:

1. Advancements in health care

2. Advancements in technology

The really great thing for home care agencies is that these two developments work very nicely together. Tweeting and commenting online helps to develop an “online buzz” about the value your agency provides. Even the president of the United States pumps out tweets on a regular basis.

Your Mission Defines Your Unique Selling Point (USP)

Home health care is a niche area of the greater health care industry. As a home care agency, you have a very specific audience. That’s a feather in your cap when it comes to home care advertising because when you use the right marketing strategies, you can tailor your marketing messages to attract the right audiences.

Be clear on the issues that separate you from your competition. If that seems challenging, look to your mission to guide your path.

Your Agency as an Industry Leader: Home Care Marketing Ideas that Work

Chances are that you’re using technology in several different ways in your daily operations. Your home care marketing plan offers a convenient way to describe how technology makes it more efficient for you to deliver home care services.  

Blog about how you use software solutions to book appointments, track caregiver time, manage payroll, and automate billing. Your website, blog, and other online postings are the best platforms to get the word out that you prioritize health care services and you’re willing to invest in the latest technologies to maintain your reputation as an industry expert.  

Blogging: An Essential Tool in Home Care Marketing

Your clients and caregivers have a wealth of heartwarming experiences to share. By adding a blog to your website, it gives you the following ways to interact with your target audience:

·   Informs

·   Educates

·   Engages

·   Highlights solutions

·   Storytelling

·   Features use cases

Post content according to your designated marketing schedule to stay active on all marketing platforms. Drive traffic to your website with every post in ways that focus on generating leads and attracting potential caregivers.

Keywords and SEO Are the Heart of Homecare Online Marketing

To get people looking at your website, you first need to get Google’s attention. The way to do that is with search engine optimization (SEO) and using keywords properly. Something that should get your attention is that using SEO strategies is free, which means it’s easy on your marketing budget.

A little keyword research will give you the terms that will attract people interested in home care services. All you need to do is add them to your web pages, blog, and other home care advertising messages and reap the rewards in higher traffic and leads.  

Get Creative with Social Media to Bolster Your Home Care Marketing Strategy

If you’re new to social media marketing, start with one platform and add more platforms gradually so you can get used to how each platform works.

Some good social media platforms to start with are:

·   Facebook

·   Twitter

·   LinkedIn

SeniorCareClicks authored a great article on social media for home health care that can help you get started.

Use a tone that’s consistent and professional on all platforms. Here are a few ideas about home health care topics:

·   Talk about your expertise within the industry.

·   Tell about how you deliver on the promise of compassionate, personalized care.

·   Highlight the types of services you provide.

·   Showcase individual caregivers.

·   Feature best practices and new trends in home health care.

Using Paid Advertising for a Big Pay-Off in Home Care Marketing

While it’s smart to take advantage of free advertising whenever you can, you can bolster your SEO efforts exponentially by investing in the right paid advertising promotions. Paid ads and press releases, which are brief and easy to read are good tools to capture your audience’s attention for people that aren’t inclined to read full articles.

The best approach is to invest your marketing dollars in a few quality ads rather than many ads that aren’t eye-catching.

SEO, blogging, public relations, and social media are all components of a strong home care marketing plan. If that all sounds overwhelming to you, the right choice for you may be to outsource your home marketing plan to a professional marketing team that has the right tools and expertise to give your home care agency the greatest advantage.

Call SeniorCareClicks at (954) 401-9058 to learn more!

Given the choice, most people would prefer to watch a video over reading a lengthy article. That’s why you should consider adding videos to your home care marketing plan.

Videos for home care agencies are an excellent way to get the attention of your target audience. A short video is a viable solution for people that are looking for preliminary information about home care services.

Why? Videos allow people to multitask. They can cook a meal, get ready for the day, or do some cleaning while a video is playing. They don’t have to stop what they’re doing to read an article.

You can use videos for various purposes to help you meet your marketing goals. Two of the primary reasons why a home care agency needs video marketing is to draw prospects and recruit caregivers.

If the thought of creating and publishing videos to promote your home care agency seems overwhelming, you just found help.

Why My Home Care Agency Needs Video Marketing

The effects of aging are a reality for all of us. For many people, there comes a time during their later years where they have to face the reality that they can’t meet their needs alone and it’s time to ask for help.

It’s an emotional time when you come to the realization that you’re losing your independence. The thought of not being able to take care of yourself drums up a lot of insecurities and it can be quite frightening. People often have trouble asking for help even when they know they need it.

Your challenge, as a digital marketer, is to advertise your home care agency services in ways that are genuine and informative, yet personal.

Videos will really give you an advantage that way. They give you a chance to deliver the proper tone, facial expression, and overall impression of your home care agency. Videos give your target audience a glimpse into the type of care they can expect if they decide to schedule services.

When crafting your messages, be sure to keep in mind the types of issues that your target audience will be looking for.

These are the things that should be on your list:

·   The right types of home care services

·   Kind and compassionate caregivers

·   A service they can trust

·   Reliable home care services

·   Caregivers they enjoy spending time with

·   Caregivers that make them feel comfortable

Video Marketing Data

If you still find yourself wondering why videos can help me to acquire leads, these statistics will make it pretty clear:

·   Businesses report that they get 66% more qualified leads per year through video marketing.

·   Videos have the potential to increase your brand awareness by up to 54%.

·   8 out of every 10 people are inclined to make a purchase after they’ve watched a video.

·   82% of the global internet traffic will come from videos by the year 2022.

·   About 54% of consumers said they want to see more video content, according to studies.

·   A “Think with Google” survey showed that a third of baby boomers were using YouTube to learn more about products and services.

A quality video is sure to attract families that are looking for senior care options. That means that it’s a prime opportunity for you to add videos to your home care marketing plan and start engaging your target audience.

Your Google My Business listing is a highly visible place to showcase your videos. Just look at these statistics for Google My Business:

·   Google My Business has an extremely high rate of searches.

·   About 33% of companies state that they receive over 1,000 views on Google Maps.

·   Around 5% of listing views on Google My Business generate a click, call, or direct request, (which equates to an average conversion rate of 5%).

·   Google My Business listings grew by 29% from website clicks.

·   Companies state that 28% of their website sessions come from Google My Business listings.

Those numbers are strong enough that they should convince you of how important it is to start making some videos for your home care agency.

Now that you’re ready to get started with videos, you probably feel like you’re back at the drawing board with figuring out what kind of content to put into your videos. I can help you with that, too.

Video Ideas for Your Home Care Business

Once you get started making videos, you’ll probably come up with lots of ideas about what you can talk about during your videos. Your FAQs will also give you some ideas of the type of information your customers are looking for.

Here are a few ideas to get you started:

1. Promotional videos-You can’t go wrong with a few promotional videos. Use these to provide a general overview of the services you provide. Video parts of the outside and inside of your facility. Talk about your history and mission.

2. What to expect from caregivers-Some people will be looking for a new home care agency after having a bad experience with another service. This is your chance to shine! Use your video to show what separates you from other home care agencies.

3. A career in caregiving-Your current caregivers are your best advertisement for recruiting other quality caregivers. Give your caregivers the chance to showcase why they love coming to work every day.

4. The joys of being a caregiver-Caregiving is hard work. In spite of this, many caregivers love working with seniors and helping them. Videos for home care agencies give your customers a chance to see some of the more tender, sweet moments that happen between caregivers and clients.

5. Caregiving in your community-Home care agencies play a vital role in communities. Create a video or two that shows your involvement in your community.

SEO and paid advertising campaigns should make up a large part of your home care marketing plan, but you need more to be competitive.

Does this information give you the confidence to give video-making a try? If it’s not your thing or you don’t have time, Senior Care Clicks is available to create professional-looking videos for you.

Increasing traffic to your senior care business website helps to drive business growth. By monitoring your analytics, you’ll know whether your marketing efforts to increase organic traffic are working well. They’ll give you insights about gaps and weaknesses in your SEO strategy.

All web traffic isn’t created equally. A heavy focus on quality traffic will drive the best results.  

Focusing on Quality Traffic Over Free Traffic

To increase traffic to your senior care or assisted living website, consider the two purposes of website traffic:

1. Increased traffic to your site will improve your search engine ranking.

2. A high rank drives traffic to your site organically.

If traffic isn’t creating conversions, shift your efforts toward improving engagement.

Ways to Drive Traffic to Your Assisted Living Website

It takes multiple channels working in concert to bring in lots of traffic. Your marketing strategies won’t be successful without investing sufficient time, money, and effort into tapping into various channels.

Try these digital marketing channels:

·   Email marketing campaigns

·   Social media campaign

·   Online directory listings

·   Online ads

·   Regular blog page

·   SEO strategies on your pages

·   SEO strategies coming from other sites

Google My Business

Most people search for senior living and assisted care living facilities using a Google search. Completing your Google My Business listing ensures that your listing shows near the top. Filling out your address, business hours, and other details is free and it’s sure to generate leads.

Benefits of Google My Business for Lead Generation

With a Google My Business account, you can post photos of your facility and your staff in action.

Google My Business is free for the taking and the benefits are priceless:

·   Displays your listing for relevant searches

·   Increases your branding and visibility

·   Brings more website traffic to your pages

·   Motivates prospects to schedule an on-site visit

·   Provides free testimonials

Boost Your On-Page SEO Strategy

Search engines weigh heavily on high-quality content when determining the rank for your senior living or assisted living facility website. Make sure that your blog articles and web page content is concise, well-written, and informative. Be sure to write impactful meta descriptions for your pages. Think of your meta descriptions as a sort of highly concise elevator speech.

Take Advantage of Free Listings in Online Directories

There are lots of free online directories and review sites where you can list your business. Keep a spreadsheet of all the places where you’re listed on online directories so that you can update all of them in the event of a change. Keeping your listings current gives you a better chance of getting more website traffic.

Build as Many Backlinks as Possible

When another site adds your link to their site, it’s called a backlink. Call on influencers in the senior care industry or some of your vendors to see if they’ll add your link to their site. Backlinks will yield a much larger audience and spread the good word about your senior care services exponentially. Google will reward your backlinking efforts too.

Social Media Postings Drive Free Website Traffic

Posting on social media sites is just as easy as it is free. Facebook, Instagram, LinkedIn, and Pinterest all offer you free opportunities to drive traffic to your website. Social media sites are popular places to post informative blog articles, videos, and photos of how you’re helping seniors live a quality lifestyle.

Set Up Landing Pages for Senior Care

Landing pages are web pages where you can set up offers for discounts or referrals. You could use them to entice prospects to enter their contact information in exchange for a report or an ebook. Landing pages offer a great way to capture some of the details that will help you engage prospects and keep them coming back until they convert.

Target Long-Tail Keywords

More people are starting to refine their online searches by putting descriptive phrases into the search engine box. These are called long-tail keywords. There are tools on the web that will help you find appropriate keywords to help you get the qualified leads that are the most likely to create conversions.

Start Email Marketing

If you don’t already have an email marketing strategy, it’s time to start one—it’s also free. Send out regular newsletters and throw in a special offer here or there to grab your prospects’ attention.

As a word of caution—don’t blast them with too many emails or too many flashy ads or people will unsubscribe quickly.

Guest Blog

As an expert in senior health care, you probably have a large network of people that are vested in seeing your senior care agency succeed. Ask another industry leader if they’d be willing to contribute a guest blog post to your site and offer to do the same for them. Leave a positive review for them and ask the same in return.

Interview Industry Thought Leaders

Your prospects want answers to their questions about senior care. A good way to answer them is to interview industry thought leaders and they’ll feel honored that you asked. Email out a list of questions for them to answer and get their permission to publish them. If the interview publishes the interview as well, you just got another quality backlink.

Engage Online

You won’t have to look too far to find online groups about senior care within your community and in the surrounding areas. Sign up and be active. Other members will see you as an expert on senior care. The more you engage with people interested in the topic, the more exposure you gain for your agency. Be genuine and sincere. This isn’t the place for the hard sell.

Make Mobile Responsiveness a Top Priority

Internet searchers are just as likely to use mobile phones or tablets to search for senior care. It’s essential to optimize your website for mobile devices. If they have to swipe and scroll too much, you’re likely to lose them when the time is ripe.

Check the Loading Speed of Your Site

The senior care industry is competitive. A high bounce rate indicates that your site takes too long to load. If prospects have to wait too long, it makes you look unprofessional. Optimize your pages carefully and pay special attention to your image file sizes, page structure, and plugins.

Share Videos on Your Website and Social Media Pages

Videos are highly engaging for users. It gives them a chance to see you and hear what you have to say. The senior care industry is a highly personal field and a clip of your services gives them an indication of how you provide care.

Present at Senior Care Conferences

When you present at conferences, it establishes you as an expert and a thought leader in the industry. Record your presentation or slides and incorporate them into your overall marketing strategy.

Post Content on Senior Care Online Communities

Many sites have online hangouts for you to post content on senior care:

·   Facebook groups

·   Reddit

·   Online forums

·   Quora-answer questions

Finally, the hardest part of getting higher quality traffic that’s free is just learning a few tricks of the trade. Try a few of the strategies listed here and watch your conversions increase.