Senior Care Clicks Blog

A Home Care Agency Increased Leads by 100% in 3 Months.

A home care agency with branches in New York, New Jersey, Connecticut, Florida, and Texas. This company has more than 20 year’s experience in offering non-medical, in-home care for seniors. The challenge The website was not optimized for…

Digital Marketing

Grow Your Home Care Business for Less than $1000

With the availability of so many marketing tools and strategies, it’s easy to go down a rabbit hole as you develop a marketing plan for how to grow your home care business. One great strategy leads to another and you’ll be tempted to…

how to start your private home care agency

Digital Marketing

How to Start a Private Home Care Business

The number of senior citizens who are over age 65 increases every year. The increase is directly attributable to the baby boomer generation entering the retirement phase of life. As people age, they naturally need more personal and medical care…

Uncategorized

How Senior Care Organic Searches Changed due to Covid-19

If you could describe 2020 in one word, what would it be? If I could choose one, it would be “adapt.” Certainly the impact of COVID-19 will be remembered as the year when the world turned upside down. It changed the way we view our lives…

Uncategorized

How to Get Home Care Leads With Google Ads

With every search inquiry, you’re bound to get pages and pages of search results. As a business owner, your goal is to rank as high as possible so your target audience will find your home care agency and click on your website. Making…

Digital Marketing

Senior Living and Senior Care Marketing Stats You Need to Know in 2021

Literally billions of people are searching for services online in 2021, and the internet is generally the first place consumers who need senior living and senior care services look for information and care. The internet is a good…

SEO

Google “People Also Ask” for Senior Care: Changes in Frequent Questions Due to COVID-19

Older adults are one of the most vulnerable populations when it comes to viruses and other illnesses. Concern over the risks associated with COVID-19 is sparking different questions than what seniors and their families have typically asked…

Digital Marketing

Why Is Recruiting Caregivers a Challenge in the US?

It's hard to imagine that with the valuable work that caregivers do everyday, the average caregiver salary is only around $23,000 a year. That's according to the most recent update in Glassdoor as of September 2020. It's not surprising that…

Digital Marketing

How to Get Home Care Clients with Data Driven Marketing

Perhaps one of the most challenging issues in the home care industry is finding strategies to ensure a steady stream of new prospects. With the baby boomer generation aging, home care agencies have never been busier. Sales tact, sales…

Digital Marketing

15 Engaging Ideas for Senior Care Blog Content

Surely, you understand the importance of posting content regularly on your home care blog. That's easier said than done when you know you need to post content and you're drawing a complete blank over ideas for senior care blog content. Read…

Digital Marketing

Struggling with How to Write a Press Release for Your Home Care Agency?

Public relations plays an important role within your marketing strategy. When you want to share events or exciting news about your home care agency publicly, a press release gets the job done. It's not one of those tools in your marketing toolkit…

Email Marketing

How to Write a Newsletter That’s Engaging Enough to Read

Your home care agency newsletter is a staple of your marketing strategy. Your clients and family members generally glance at your website and scan your newsletter for updates and interesting information. Your home care agency newsletter gives…

Email Marketing

Email Marketing Strategy to Maximize Home Care Agency Referrals

Home care agency referrals are hard to come by, but the right email marketing strategy will keep them coming in regularly. If there’s any doubt about the benefits of email marketing campaigns, take a look at this research by Statista: ·…

Digital Marketing

Best Practices for Website Maintenance for Home Care Agencies

With tasks piling up on your to-do list, website maintenance is something that continually falls to the bottom of the list. Do you remember the last time you did a review of the pages on your website and checked all the links to ensure they…

Digital Marketing

How to Respond to Reviews: Best Practices to Boost Your Reputation

You take pride in your senior care agency, just as you should. Great reviews are sure to bring a smile to your face. On the other hand, it’s surprising when someone leaves a bad review, especially if they never told you they were unhappy…

Digital Marketing

10 Best Practices for Senior Friendly Websites

If you’re like a lot of people, you’re more inclined to equate technology with millennials or the Gen X, Y, or Z set. The reality is that the internet has become a central force in the lives of every generation, including seniors. You…

Digital Marketing

How to Get Reviews for Home Care Agencies: Most Effective Strategies

Consumers get blitzed with ads and promotions every day. With so many companies promoting themselves heavily, it makes it hard for customers to know which ones they can trust. Until they have an experience with your home care agency, consumers…

Digital Marketing

Content Marketing for the Senior Care Industry to Increase Ranking

With the level of competition increasing in the senior care industry, a high ranking on search engines is a necessity for every home care agency. When you have the right strategy for content marketing, you’ll rank high on internet searches…

SEO

Affordable SEO Services for Home Care Agencies That Pay for Themselves

It’s pretty much a given for home care agencies to have a website, but the challenge is how to implement SEO so that it ranks your site high in the search engines so customers are clicking on your site rather than another agency’s website.…

Digital Marketing

How to Get Clients for Home Health Care: A Proactive Approach for Referrals

Referrals offer a great avenue for how to get clients for home health care. A proactive approach to home health care referrals will provide your home care agency with a stream of referrals that keeps on flowing. Referrals can come from many…

Digital Marketing

Home Care Marketing Plan: Creative Digital Strategies for Success

The right home health marketing strategies give you a win-win advantage. Why? Because you get the best of both worlds where you can attract lots of new customers and the most highly-qualified caregivers to care for them. The good news is…

Digital Marketing

Senior Care Websites: WordPress Performs as Your Sales Channel

Of the many website platforms you have to choose from, there are a lot of reasons to love WordPress. According to Search Engine Journal, almost 34% of website owners prefer WordPress. If WordPress is good enough for major corporations like…

SEO

How to Grow a Home Care Agency: Get More Clients and Hire Qualified Caregivers

As a home care agency, your clients and your caregivers are your livelihood. You play a valuable role in their lives, as well as the lives of their families. The baby boomer generation is now entering their golden years. Due to aging, many…

videos are part of your home care marketing plan

Digital Marketing

Videos: An Essential Part of Your Home Care Marketing Plan

Given the choice, most people would prefer to watch a video over reading a lengthy article. That’s why you should consider adding videos to your home care marketing plan. Videos for home care agencies are an excellent way to get the attention…

Digital Marketing

Digital Marketing: The Primary Source Setting the Pace in the Senior Care Industry

The baby boomer generation is driving the growth of the senior population—the 65 and over crowd. The latest research shows that people over the age of 65 now make up 17% of the total population in the U.S. and the growth is just the beginning.…

Drive traffic to your senior care website

Digital Marketing

How to Drive Organic Traffic to Your Senior Care Website

Increasing traffic to your senior care business website helps to drive business growth. By monitoring your analytics, you’ll know whether your marketing efforts to increase organic traffic are working well. They’ll give you insights about…

Digital Marketing

Managing Bad Reviews of Your Home Care Agency

The longer you’ve been providing in-home care, the greater the chance that you’ll get a negative review somewhere along the way. Any number of issues could trigger a bad review—a problem with a caregiver, being short-staffed, a miscommunication,…

Digital Marketing

Using Social Media to Grow Your Home Care Agency

A digital marketing campaign today isn’t complete without a social media presence. More people are active on social media every year. That’s a viable reason for using social media to grow your home care agency. Rather than writing random…

Digital Marketing

Why Local SEO Is important for Your Senior Care Business

Potential clients for senior care live right within your community. When you learn how to improve your local SEO, the right digital strategy will put them right in front of you. Internet search engines have become the “go-to” place for…

Digital Marketing

10 Senior Care Experts reveal How Digital Marketing helps During Covid-19

COVID-19 has drastically changed the way we live and work, but it pales in comparison to the harmful effects it has brought to our elderly population.

Digital Marketing

12 New Clients in 30 Days - Google Ads Case Study

Company Overview: Caring on-demand is a technology platform that offers on demand home care services. Caring On Demand provides care by the minute. It connects non-medical, in-home caregivers to independent seniors, residents of Senior…

Digital Marketing

How to Use Facebook to Recruit Caregivers for Seniors

Facebook is a great way to stay in touch with family and friends because it’s the largest online meeting place. Perhaps you haven’t considered that it’s equally productive for business purposes for exactly the same reason. In fact, if…

SEO

SEO Best Practices for Home Care: How to Increase Online Traffic and ROI

Imagine that your home care agency was located in the center of town and there were a few other home care agencies within a few blocks of your location. In making your decision for where to set up shop, you considered the amount of auto and…

Digital Marketing

Paid Advertising Helps Generate Leads for Your Home Care Agency

Paid advertising strategies for home care agencies can be a real asset in your annual digital marketing plan. Pay per click marketing is an online ad that you pay for. As broad and simple as that sounds, the right strategies will help you reach…

Digital Marketing

How to Know if my Home Care Agency Website Needs an Update

Your home care agency website is one of your most prominent marketing tools. That’s why it’s so important to make sure that your home care website design really works for you. Before you get started on setting it up, you need to get a few…

Digital Marketing

How to Market Home Health Care Services

If your home care agency has been growing at a steady pace, you’re doing a lot of things right. When you don’t give your overall digital marketing strategy a regular review, your steady growth can begin to slow down to a snail’s pace overnight.…

Digital Marketing

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