Entries by admin

How Senior Care Organic Searches Changed due to Covid-19

If you could describe 2020 in one word, what would it be? If I could choose one, it would be “adapt.” Certainly the impact of COVID-19 will be remembered as the year when the world turned upside down. It changed the way we view our lives and how we live them. The senior care industry, […]

How to Get Home Care Leads With Google Ads

With every search inquiry, you’re bound to get pages and pages of search results. As a business owner, your goal is to rank as high as possible so your target audience will find your home care agency and click on your website.    Making your home care agency visible on the search engines is a […]

Senior Living and Senior Care Marketing Stats You Need to Know in 2021

Literally billions of people are searching for services online in 2021, and the internet is generally the first place consumers who need senior living and senior care services look for information and care.   The internet is a good starting point, but the reality is consumers also want to speak with a representative on the […]

Google “People Also Ask” for Senior Care: Changes in Frequent Questions Due to COVID-19

Older adults are one of the most vulnerable populations when it comes to viruses and other illnesses. Concern over the risks associated with COVID-19 is sparking different questions than what seniors and their families have typically asked online in connection with senior care services in the past. To be competitive in the senior care industry, […]

Why Is Recruiting Caregivers a Challenge in the US?

It’s hard to imagine that with the valuable work that caregivers do everyday, the average caregiver salary is only around $23,000 a year. That’s according to the most recent update in Glassdoor as of September 2020. It’s not surprising that with such a low salary, jobseekers might prefer to take a job at Walmart.  You […]

How to Get Home Care Clients with Data Driven Marketing

Perhaps one of the most challenging issues in the home care industry is finding strategies to ensure a steady stream of new prospects. With the baby boomer generation aging, home care agencies have never been busier.  Sales tact, sales skills, and experience are no longer enough for home care agencies to be competitive against other […]

15 Engaging Ideas for Senior Care Blog Content

Surely, you understand the importance of posting content regularly on your home care blog. That’s easier said than done when you know you need to post content and you’re drawing a complete blank over ideas for senior care blog content.  Read on to learn 15 engaging ideas for home care blog content to help you […]

Struggling with How to Write a Press Release for Your Home Care Agency?

Public relations plays an important role within your marketing strategy. When you want to share events or exciting news about your home care agency publicly, a press release gets the job done. It’s not one of those tools in your marketing toolkit that you use every day, but when the right circumstances come along, you […]

How to Write a Newsletter That’s Engaging Enough to Read

Your home care agency newsletter is a staple of your marketing strategy. Your clients and family members generally glance at your website and scan your newsletter for updates and interesting information. Your home care agency newsletter gives you new opportunities to tell your subscribers about new and innovative services and other important events happening at […]

Email Marketing Strategy to Maximize Home Care Agency Referrals

Home care agency referrals are hard to come by, but the right email marketing strategy will keep them coming in regularly. If there’s any doubt about the benefits of email marketing campaigns, take a look at this research by Statista: ·   There were 3.9 billion email users in 2019. ·   Email users are […]