Surely, you understand the importance of posting content regularly on your home care blog. That’s easier said than done when you know you need to post content and you’re drawing a complete blank over ideas for senior care blog content. Read on to learn 15 engaging ideas for home care blog content to help you […]
Public relations plays an important role within your marketing strategy. When you want to share events or exciting news about your home care agency publicly, a press release gets the job done. It’s not one of those tools in your marketing toolkit that you use every day, but when the right circumstances come along, you […]
Your home care agency newsletter is a staple of your marketing strategy. Your clients and family members generally glance at your website and scan your newsletter for updates and interesting information. Your home care agency newsletter gives you new opportunities to tell your subscribers about new and innovative services and other important events happening at […]
Home care agency referrals are hard to come by, but the right email marketing strategy will keep them coming in regularly. If there’s any doubt about the benefits of email marketing campaigns, take a look at this research by Statista: · There were 3.9 billion email users in 2019. · Email users are […]
With tasks piling up on your to-do list, website maintenance is something that continually falls to the bottom of the list. Do you remember the last time you did a review of the pages on your website and checked all the links to ensure they work? Try to think about website maintenance in the same […]
You take pride in your senior care agency, just as you should. Great reviews are sure to bring a smile to your face. On the other hand, it’s surprising when someone leaves a bad review, especially if they never told you they were unhappy in the first place. Either way, it’s appropriate to respond to […]
If you’re like a lot of people, you’re more inclined to equate technology with millennials or the Gen X, Y, or Z set. The reality is that the internet has become a central force in the lives of every generation, including seniors. You read that right! Seniors are getting better acquainted with internet technology because […]
Consumers get blitzed with ads and promotions every day. With so many companies promoting themselves heavily, it makes it hard for customers to know which ones they can trust. Until they have an experience with your home care agency, consumers are likely to put more faith and trust in people that can provide a first-hand […]
With the level of competition increasing in the senior care industry, a high ranking on search engines is a necessity for every home care agency. When you have the right strategy for content marketing, you’ll rank high on internet searches and that means you’ll get more customers and be able to recruit quality caregivers. When […]
It’s pretty much a given for home care agencies to have a website, but the challenge is how to implement SEO so that it ranks your site high in the search engines so customers are clicking on your site rather than another agency’s website. Before you start shaking your head over the thought of your […]
