The baby boomer generation is driving the growth of the senior population—the 65 and over crowd. The latest research shows that people over the age of 65 now make up 17% of the total population in the U.S. and the growth is just the beginning. That’s the kind of data the senior care industry should […]
Increasing traffic to your senior care business website helps to drive business growth. By monitoring your analytics, you’ll know whether your marketing efforts to increase organic traffic are working well. They’ll give you insights about gaps and weaknesses in your SEO strategy. All web traffic isn’t created equally. A heavy focus on quality traffic will […]
The longer you’ve been providing in-home care, the greater the chance that you’ll get a negative review somewhere along the way. Any number of issues could trigger a bad review—a problem with a caregiver, being short-staffed, a miscommunication, a scheduling error, or something else. Everyone has an opinion and the internet gives them a forum […]
A digital marketing campaign today isn’t complete without a social media presence. More people are active on social media every year. That’s a viable reason for using social media to grow your home care agency. Rather than writing random posts on Facebook, Instagram, and posting a few images on Pinterest, your time is better spent […]
Potential clients for senior care live right within your community. When you learn how to improve your local SEO, the right digital strategy will put them right in front of you. Internet search engines have become the “go-to” place for locals to check out care for seniors. Internet visibility is vital to let people in […]
COVID-19 has drastically changed the way we live and work, but it pales in comparison to the harmful effects it has brought to our elderly population.
For hiring and recruiting caregivers during times when it’s a top priority, you need top marketing solutions to fit the bill. Every caregiver agency is facing different circumstances. While you have access to several communication channels for recruiting caregivers, they’re not all equally useful. Certain marketing channels will benefit caregiver agencies than others. How can […]
Company Overview: Caring on-demand is a technology platform that offers on demand home care services. Caring On Demand provides care by the minute. It connects non-medical, in-home caregivers to independent seniors, residents of Senior Living communities and Assisted Living facilities and their families by using a mobile app. Introduction – Grow Client Based with Paid […]
Facebook is a great way to stay in touch with family and friends because it’s the largest online meeting place. Perhaps you haven’t considered that it’s equally productive for business purposes for exactly the same reason. In fact, if you’re in the market to do some hiring, you’re bound to find your next employee on […]
Imagine that your home care agency was located in the center of town and there were a few other home care agencies within a few blocks of your location. In making your decision for where to set up shop, you considered the amount of auto and foot traffic. You checked out your competition’s storefronts and […]
