A home care agency with branches in New York, New Jersey, Connecticut, Florida, and Texas. This company has more than 20 year’s experience in offering non-medical, in-home care for seniors.
The challenge
The website was not optimized for search engines. There were no blogs, articles, or content of any type to bring traffic to the site.  advertising, Social Media, or SEO. Digital Marketing was not a channel to increase client acquisition. This home care agency relies on salespeople only.

The Solution:

We created a new website. Work on SEO strategy. Content strategy, Local SEO strategy. We also set up Google Ads and Facebook ads to acquire new clients and recruit caregivers.
We created hundreds of local listings for every branch, we also create a contest to incentive the employees to collect reviews. We published more than 100 blogs. In addition, we acquire backlinks weekly.
Google ads were bringing 3-5 new clients a month and Facebook ads helped to full fill the caregiver needs.



The Results:

The backlink strategy helped to increase Domain Authority- bring more traffic. As a result, our client generated double leads before starting the backlinks strategy.
We launched the new site, we earned several Google Quick Answer Boxes for our client. The leads increased by 120%. The blog increased by 140% traffic. As a result, the client acquired organic leads ( contact forms and calls).
Our hard work put our client before his competitors in the search results.


Home Care Increase traffic Case study