A home care agency with branches in New York, New Jersey, Connecticut, Florida, and Texas. This company has more than 20 year’s experience in offering non-medical, in-home care for seniors.
The website was not optimized for search engines. There were no blogs, articles, or content of any type to bring traffic to the site. advertising, Social Media, or SEO. Digital Marketing was not a channel to increase client acquisition. This home care agency relies on salespeople only.
We created a new website. Work on SEO strategy. Content strategy, Local SEO strategy. We also set up Google Ads and Facebook ads to acquire new clients and recruit caregivers.
We created hundreds of local listings for every branch, we also create a contest to incentive the employees to collect reviews. We published more than 100 blogs. In addition, we acquire backlinks weekly.
Google ads were bringing 3-5 new clients a month and Facebook ads helped to full fill the caregiver needs.
The backlink strategy helped to increase Domain Authority- bring more traffic. As a result, our client generated double leads before starting the backlinks strategy.
We launched the new site, we earned several Google Quick Answer Boxes for our client. The leads increased by 120%. The blog increased by 140% traffic. As a result, the client acquired organic leads ( contact forms and calls).
Our hard work put our client before his competitors in the search results.
Karina has spent most of her career working in the senior care industry, mostly as a digital marketing manager for home care and nursing home facilities. With 8+ years of hands-on experience in digital marketing to her credit, Karina also worked as a consultant for senior care businesses. As someone who cares deeply for seniors and has expert skills in digital marketing, Karina founded SeniorCareClicks to fulfill her passion for her permanent career.
Karina and SeniorCareClicks have been featured in Home Health Care News, HomeCare Magazine, Forbes, The Nursing Home Podcast, and other media. Karina is “the premier expert in senior care marketing”!