Home Care Marketing for $999

With the availability of so many marketing tools and strategies, it’s easy to go down a rabbit hole as you develop a marketing plan for how to grow your home care business. 

 

One great strategy leads to another and you’ll be tempted to try them all. Before you know it, your marketing budget for obtaining home health care leads has gotten way out of control. The challenge in marketing in relation to how to sell home care services lies in starting with a few proven strategies and building on them. 

 

Some strategies may take longer to get results than other strategies. For example, a strong Google Ads campaign will get results quickly, while an organic SEO strategy will take longer to get results. Either way, your business needs to have an online presence to get home health care leads in droves and a trickling of referrals to follow them. 

 

Running the day-to-day operations of your home care agency is a top priority, and it’s where you have the most expertise. Marketing may not be as familiar to you, yet it’s important to learn the basics. The good news is you don’t need to know everything about how to grow your home care business using digital marketing. You can do it with just a little help, and you can do it for under $1000. 

 

Starting a Home Care Agency

In the beginning, there are many tasks to complete to open up a home care agency. You need to set up a legal company, arrange for office space, recruit and hire staff, and get your certification. You then need to start working on your marketing plan for how to sell home care services.  If you want to learn more about how to start a Home Care Agency check our blog

HOW TO START A PRIVATE HOME CARE BUSINESS

 

Home Care Marketing Starter Kit

 

Every business needs marketing if it wants to succeed. Home care agencies have relied on traditional marketing for so long, but today you also need to implement digital marketing in order to build a senior care business.

 

To start running a home care agency, you need some basic marketing assets. We understand that you are just starting and money is tight. Therefore, we have created a Starter Home Care Marketing Package that includes:

 

If you buy this package, you have the opportunity to earn a list of 200 referral sources (names and emails) so you can start promoting your home care agency. (restrictions apply)

**Restrictions apply**

We provide 200 referral source contacts for your area such as hospitals, assisted living, and nursing homes. This applies only if you enroll in our SEO or PPC program.

How to Promote Your Home Care Business Online

There are lots of online channels you can use to promote your home care agency online to get home care leads rolling in. Obviously, before you go to the next level you need to start with the basics (Home Care Started Kit)

  • SEO Marketing

To be clear, SEO stands for search engine optimization. It’s great to have a website, but potential clients won’t be able to find it unless you take steps to make sure it’s visible when someone types “home care agency” into an internet search box. 

The benefit of SEO marketing is it’s cost-effective. The more visible your website is online, the less you will need to spend on advertising for home health care leads.    

Think about the types of keywords someone would type into the search box if they wanted to find your agency such as home care agency in Manhattan, New York, caregiver services for seniors, home care help at home, etc. Then, use those words in your content, and your website will become a 24/7 lead-making machine.

SEO marketing takes more time to build results than other marketing strategies, but the results are lasting and highly effective. 

  • Local SEO Marketing

Home care agencies are unique in that your target market is local. People from 100 miles away will have little or no interest in your services. With local SEO marketing, your website only shows for people who are within a certain distance from your agency. Google Maps will display your business in the top 3 results when someone is searching for a home care agency near where they live. This is important because you will be getting leads from people that need your services within a few days, if not sooner. Google Maps is a local SEO marketing strategy that gets results!

  • Managing Your Reputation 

Consider that you are not only marketing your home care agency, but you are also trying to fight your territory from the competition. Once your agency is more visible online, you need to find a way to differentiate your agency from the competition so it stands out among the crowd. 

The best way to do that is through social proof which is another way of saying customers give you reviews online. Social proof tells prospects that your business is legitimate and other customers recommend your agency. 

The following statistics demonstrate the importance of acquiring good reviews:

  • The average customer reads 10 reviews before deciding to trust a business. 
  • 89% of customers in the healthcare industry read consumer reviews. 
  • 87% of healthcare customers believe online reviews are important. 
  • 79% of consumers equate online reviews with personal recommendations from family members and friends. 
  • PPC Google Ads

Running PPC Google Ads will boost your website to the top of the search results. Search engine users will find your website, discover your contact form, and the leads will start pouring in. You can expect messages in your email inbox and phone calls with inquiries. 

Google Ads costs a bit more than some other marketing strategies, but it’s the fastest way to generate home health care leads. If you’re serious about growing your home care agency, it’s the way to go. It will eventually pay for itself.    

  •  Email Marketing

An email marketing strategy is a great supplement to other marketing strategies and it will likely increase client acquisitions. Using email marketing templates, you can contact referral sources and potential clients and use automation to follow up with them. 

Email marketing strategies can also be used to contact social workers from assisted living facilities, local hospitals, nursing homes, and other community resources to bring in a steady stream of referrals. 

Email marketing is a good way to get the word out about an event your agency is hosting or sponsoring. It’s also a good way to promote a speaker meeting or networking event to connect with others in the community who may need to refer families seeking care to your agency. 

The marketing strategies you choose largely depend on your budget. If you have a minimal budget, the tips we’ve provided here will help you get started. For a little more money, you can get your home care agency marketing plan off to a great start. 

Businesses require an investment not only of your time but also of your money. Our senior care marketing starter kit is only $1000. This small investment in marketing will give you the basics of a solid marketing plan that you can build on as you get results. With our starter kit, you will be able to grow your business faster and with less effort. 

Other Ways to Market Your Home Care Business 

There is no shortage of ways to market your home care business. In addition to getting a senior care marketing starter kit, here are some other effective ways to market your home care business. 

Speak at Community Events

Set up talks at local community events where you can inform members of the community about the good services your agency provides. Being a public speaker will give your agency visibility, establish your authority in the senior care industry, and connect you with other professionals within the community. 

Where do you set up speaker events? 

  • Senior centers
  • Assisted living facilities
  • Nursing facilities
  • Retirement communities
  • Senior housing facilities
  • Rehab centers

Some of the topics that will interest your audiences are nutrition, sexuality, memory enhancement, fall prevention, and exercise. 

Partner With Local Healthcare Professionals

Take the time to make a list of all the local healthcare professionals that you can connect with to promote your agency. The following list will help you find them:

  • Physicians and house call physicians
  • Occupational therapists
  • Social workers
  • Nursing home
  • Hospital discharge planners
  • Rehabilitation centers
  • Adult daycare centers
  • Hospices
  • Assisted living facilities
  • Skilled nursing facilities
  • Medicare-certified home health agencies
  • Social service agencies
  • Continuing Care Retirement Communities (CCRC)
  • Veterans Administrations Programs
  • Disease-specific associations such as ALS or MS

Ask for Referrals

According to the Private Duty Benchmarking Study (5th edition), the top sources of new referrals are current and past clients.

By forming positive relationships with current and past clients, they will be inclined to refer other people they know to your agency. 

An excellent way to motivate clients to offer referrals is to incentivize them by giving them discounts on services.  

Partner With Complementary Businesses

Lastly, keep in touch with complementary businesses such as rehab centers, hospice agencies, and skilled home health agencies. There is often a gap in their services that your agency can help fill. 

Regardless of the marketing strategies you choose to implement, you will still need to put an email strategy to work so you can continue nurturing relationships with your clients and keep your brand in front of them. By asking clients to leave online reviews, it helps to establish credibility for your agency. 

Without a doubt, digital marketing is a must in the home care agency industry, and the senior care marketing kit is a must to help build your brand. 

If you’re ready to start your senior care business at the affordable cost of just $1000, contact Senior Care Clicks today at 954-401-9058 and we will get your business online and visible to your community. Contact us today! 

how to start your private home care agency

The number of senior citizens who are over age 65 increases every year. The increase is directly attributable to the baby boomer generation entering the retirement phase of life. As people age, they naturally need more personal and medical care and assistance. Home care has never been more in demand. If you’re doing your research on how to start a private home care business, we’ll help you understand what it entails, outline how to come up with a business plan, and provide some tips on marketing a private home care business.

Why Starting a Home Care Business Is a Good Idea

The baby boomer generation is the second-largest population which is only surpassed by the millennials. While baby boomers take better care of their health than previous generations, they are at the age where they are starting to seek out assistance at home for medical needs or to help them personally. According to the World Health Organization, life expectancy increased by six years from 2000-2019. 

 

With so many people needing help at home, the home care industry is now in its prime, and starting a home care business is a lucrative opportunity. Today’s seniors increasingly choose to remain at home. It’s common for seniors to hire an in-home caregiver to fill the gaps in what they cannot do for themselves. 

 

There’s no reason to be hesitant about starting a home care business. We’ll review everything you need to know to get your agency up and running successfully. 

Statistics That Demonstrate the Need for More Home Care Agencies

If you need more convincing, the following statistics will demonstrate why now is the best time for starting a home care business:

 

  • Around 12 million people currently receive home care services (NAHC)
  •  Revenue in the home health care industry was slightly over $94 million in 2022 (Fortune Business Insights)
  • About 77% of seniors prefer to remain in their homes as they age (AARP)
  • Over 10,000 baby boomers reach age 65 every day (U.S. Census Bureau)
  • By 2030, 61 million baby boomers will be between the ages of 66-84 (U.S. Census Bureau)

 

In starting a home care business now, you will be ahead of the curve in providing meaningful home care services as seniors enter the retirement phase of life. Your agency has an opportunity to bring seniors services that are personalized, compassionate, and affordable so they can achieve their dream of living at home. 

What Is a Private Home Care Business? 

Before taking the next steps in starting a home care business, you will need to make a decision about which type of home care business you want to establish. There are two types of home care businesses to consider:

 

  • Medical home health providers. These agencies provide licensed caregivers offering nursing and rehabilitation services. They fulfill physicians’ orders and follow strict guidelines in providing care. 


  • Non-medical home care services. These agencies provide caregivers who assist with preparing meals, running errands, and assisting with personal care needs. Caregivers typically help with activities of daily living such as bathing, housekeeping, and providing transportation. 

Starting Up a Home Care Business

The following information gives you a step-by-step plan for starting a private home care business.   

Create a Business Plan for Your Own Home Care Agency

Every successful business begins with a business plan. A business plan outlines your goals and describes a plan for achieving them. It’s common for entrepreneurs to skip this step, but you’ll have better and earlier success if you take the time to do it. 

 

With your business plan in hand, you will be able to stay focused as you build your home care agency. Your business plan will also help you identify any gaps or problems in your business model. Investors or funders usually ask to see your business plan before they decide to invest in your business. 

 

Here’s what to include in your business plan when starting a home care business:

 

  • An executive summary which is a high-level description of your home care agency. 
  • A description of your company where you state your mission, vision, and values. 
  • A description of the services your home care agency’s provides.
  • A marketing plan that describes your strategy for building your brand. 
  • The management structure of your business including owners, members, and shareholders. 
  • An operational plan that outlines your staffing needs and supplies. 
  • Business procedures and policies including your policies for hiring caregivers, onboarding them, hiring practices, and a copy of the clients’ rights and responsibilities. 
  • A financial plan that encompasses your cash flow projections, a balance sheet, and a break-even analysis. 

Form Your Home Care Business

 

Put the legal wheels in motion to form your home care business. To begin with, choose a legal name for your home care agency. 

 

Once you have a name, decide which business structure to operate under and pay your taxes. You may consider choosing a sole proprietorship, a limited liability company (LLC), or one of several forms of a corporation. A popular business structure for home care agencies is an LLC. This is because it limits the liability you have as the owner of the business and it gives you certain tax advantages. 

 

It’s wise to consult with a business attorney before making your final decision about the structure of your private home care business. 

 

The following checklist will serve as your guide in starting a home care business:

 

  • Select a business structure
  • Acquire an Employer Identification Number (EIN) from the IRS
  • Register your business in the state where the home care agency is located. In most states, you will register with the Secretary of State. 
  • Acquire any business permits or licenses that your state requires to operate a home care agency in the state. 

Obtain Certificates

It can take some time to get accredited with Medicare and Medicaid plans, so if your agency will be operating as a medical home health provider, you should start the accreditation process early. It may take up to a year to complete the process. 

 

Accreditation will allow your agency to provide services such as nursing care, physical therapy, and other services that are covered by the federal government. Find out more at the Centers for Medicare and Medicaid Services.

Hire Staff for Your Private Pay Home Care Business 

You will need to decide if you will hire employees directly or use independent contractors. You will also need to interview caregiver candidates carefully and obtain background checks. 

 

You may want to start with one employee until you can refine your hiring process to ensure the safety of your clients. 

How Much Can You Charge for Home Care Services?

The biggest factor in how much you can charge for your services correlates to your geographical area. Rates for home care services start at around $18 per hour in small towns and rural areas. If you are operating your home care agency in a large city, you may be able to charge as much as $40 per hour. The average rate of pay for a non-medical caregiver is $24 per hour. 

Recommended Skills and Training

As an owner of a private home care business, you do not need formal education or any medical training. What you do need is compassion for your clientele, honesty and integrity, organizational skills, and a good dose of common sense. Earning the trust of your valued clients is the best way to build a reputable brand. 

Income Potential

If you consider the national rate of $24 per hour, your home care agency could net $900-$1000 per week which equates to about $45,000-$50,000 in a year. As you add employees or additional services, your revenue will increase accordingly.  

Marketing: Acquire Home Care Clients

 

home care marketing started kit (1)

Visit our Page to Get Started with  THE HOME CARE STARTER KIT 

 

Once you have taken care of all the administrative issues, you will need to get started on your marketing plan to bring in clients. The need is there, you just need to start building your client base. 

 

Senior centers, churches, gyms, doctor’s offices, and rehabilitation centers are good places to drop off flyers and brochures. 

 

Don’t overlook the necessity of creating a website. Much of your business will come from online searchers. A professional website is attractive, informational, and has a clear call to action. 

 

With Senior Care Clicks you get a home Care Marketing Starter Kit for $999 which comes with the following:

 

  • A professional website (content, images, hosting)
  • A professional business card
  • A flyer to hand out to promote your services

 

Our package includes everything you need to establish a reputable brand from the first day in business. Ready to start your home care agency? Contact Senior Care Clicks at 954-401-9058 today!