how to get more reviews

Consumers get blitzed with ads and promotions every day. With so many companies promoting themselves heavily, it makes it hard for customers to know which ones they can trust. Until they have an experience with your home care agency, consumers are likely to put more faith and trust in people that can provide a first-hand testimonial than to trust the claims in your ads.

Where do they find personal testimonials? The simple answer is in your reviews. The challenge for your home care agency is how to get more reviews to prove that the claims in your ads are trustworthy.

Just how important are home health care reviews for your agency? A BrightLocal study shows that 83% of consumers read reviews for local businesses. Also, the number of people that always read reviews has been increasing.  

A proactive approach for boosting online reviews is effective in getting you a host of great reviews that will lead customers right to your door. Here’s what you can do in your efforts toward how to get online reviews.

Get Set Up on the Right Platforms

The BrightLocal study shows that a third of consumers are searching for local businesses online every day. Consider this—they’re not just doing one Google search. They’re pulling up multiple platforms to perform due diligence in finding the best home care agency they can find. That means they’ll only view senior home care reviews about your agency if you’re visible on all the platforms they visit.

If you haven’t already done so, set up business pages or accounts on these platforms:

·   Facebook

·   Yelp

·   Google My Business

·   LinkedIn

As prospects are doing their research to find a quality home care agency, they’re bound to encounter a few home care lead generation platforms. These platforms give you online space with great visibility where you can highlight your senior caregiving services and give customers a chance to check out your star-ratings and reviews. Complete listings and honest reviews will improve SEO and boost your ranking in the search engines.

As a tip, avoid using stock photos. Many consumers easily detect listings that are disingenuous, and you’ll lose points for the lack of transparency.

In your quest for how to get more online reviews for your business, add listings for your home care agency to these sites:

Make sure your listings are concise and complete and monitor them to ensure they’re always up to date.

Your Caregivers Look at Reviews Too

In your efforts to promote your home care agency brand, be aware that caregivers are also checking out your reviews. Reputation goes a long way when caregivers are looking for a job. Honest testimonials reveal a lot about your agency’s culture and mission. Caregivers will be looking for reviews that indicate whether they’re a good fit as your employee.

These are some of the sites where jobseekers will be looking for caregiver reviews:

·   myCNAjobs.com

·   Indeed.com

·   Glassdoor.com

How to Request Customer Reviews for Your Senior Care Business

When customers are happy with your home care agency services, they’re happy to give you a positive review. Often, it happens organically, and it’s great when it does. However, you don’t have to sit back and hope it happens on its own.

When you ask your clients to provide a review at just the right time, they’ll do it with pleasure. It creates a win for you and your future clients. The key to how to get positive reviews is to ask for them consistently.

Who do you ask to write reviews and when do you ask them? Ask happy clients that express gratitude for how they benefitted from your services.

The following steps are your guide on how to get reviews for your business:

1. Build workflows around asking for reviews. Train your staff to ask for reviews when making follow-up calls. Emphasize that honest reviews are the best thank you they can give you.

2. Take advantage of automation. Send out polite reminders at regular intervals asking for reviews using emails, texts, or other communications.

3. Link your requests to review sites. Make it easy for them to leave a review on Facebook, Google My Business, and other sites. As a word of caution, Yelp penalizes businesses that actively seek reviews. The workaround is to add a “Find us on Yelp” icon in a visible place where clients can’t miss it.

4. Ask customers if their experience with your agency is positive or negative. If their response is positive, it’s an opportune time to ask them for a review. If it’s not, it gives you an opportunity to make amends and take action to discourage a negative review.

5. Thank customers for their reviews with a prompt response. Whether reviews are positive or negative, be sure to thank them for taking the time to post a comment. Reply to negative reviewers with contact information on how they can properly address their complaint. Such a response tells visitors that you’re willing to address concerns in a timely manner and that you don’t skirt around problems. An occasional negative review can turn into a positive impression when you’re willing to address issues responsibly.

During their search for a quality home care agency, customers are looking for agencies that are ethical and reflect a sense of integrity. It’s not ethical to offer customers incentives in exchange for reviews.

Avoid any strategies for getting reviews that wreak of blinking lights annoying pop-ups. The right approach to getting positive reviews is to encourage your clients to give you feedback and gently guide them toward the best places to post reviews.

Ultimately, your end goal along the journey for how to get positive reviews for your home care agency is to ensure that the online presence for your brand is one that reflects the qualities that customers are looking for in caregiver services—honesty, quality, integrity, and professionalism. Lots of positive reviews encourage readers to choose your agency over another.

As for negative reviewers, they generally describe a particular incident. As long as you respond promptly, commit to righting any wrongs, and you handle concerns professionally, it still leaves a positive imprint on your services.

Overall, customer feedback gives you the insights to help you develop a culture that centers around what it means to provide quality senior care services.Are you still feeling overwhelmed by the day-to-day challenges of running a home care agency? When there’s no time or energy left at the end of the day, call on SeniorCareClicks to help you get the support you need with online marketing. You’ll be able to deliver even better care to your clients and have more time to grow your business when you leave the task of getting great reviews to a professional marketer.

content marketing

With the level of competition increasing in the senior care industry, a high ranking on search engines is a necessity for every home care agency. When you have the right strategy for content marketing, you’ll rank high on internet searches and that means you’ll get more customers and be able to recruit quality caregivers.

Content is a main component of the many factors that Google considers as part of its search algorithms. In your quest to get Google to boost your ranking, you have many choices to make as to the type of content you use to get the best results. It all starts with the right content creation strategy.

Keep these three things in mind to get you on the right track:

1. Defining your target audience segments

2. Establishing relevant content themes

3. Developing a successful SEO content marketing plan

A content creation process that puts these three factors first tells future customers and their families about your mission and your commitment to serving them.

Define Your Target Audience

Before writers pen the first word, they’re already thinking about their audience. Some things that should excite you about branded content marketing for the home care industry is that there’s no shortage of people looking for home care services, and there’s a limitless variety of senior care topics to write about.

If that’s not enough on its own, between your website, blog, and social media platforms, you have multiple opportunities to implement your content distribution strategy.

Hopefully, you have a general idea of your target audience. To get the best results, you need to segment your general audience into specific buyer personas. The way to do that is to write descriptions for specific customers.

For example:

·   A couple in their late 50s looking for home care for their elderly parents

·   A senior individual seeking care for themselves

·   A certified caregiver that’s just completed training

·   A caregiver with years of experience in the senior care industry

When you know exactly who you’re writing to, it’s easier to gear your content to their needs.

Define Your Main Content Themes

As a home care agency professional, you have a pretty good idea about what your customers know about home care services and what you’d like them to know.

It’s worthwhile to spend some time brainstorming ideas for the most important topics for content in the senior care industry.

Some of the best content marketing strategies start with basic content information like:

·   What you need to know as you near retirement

·   What to expect for senior living

·   Is it time to consider assisted living?

·   What to expect from memory care

·   How rehabilitation care can get you on the path to recovery

·   Content announcing local events

·   Maintaining an active, healthy lifestyle for seniors

Develop lists of topics for each of your target audience segments including seniors, their loved ones, and caregivers. Next develop a range of titles for specific blog articles, social media posts, infographics, and other marketing strategies.

Keep adding to your list of ideas whenever a topic comes to mind.

Adding a Senior Care Blog to Your Content Creation Strategy

While your target audiences will certainly benefit from informative content on the topics they’re interested in, your home care agency also gets the benefit of increased traffic via organic search, social media, referral links, and email.

People like to read blogs and when you can grab their attention with interesting, educational content about senior care, you’ll develop brand loyalty among your current clients. As an added value, blogs lead to a higher search engine ranking which will also draw people to your home care agency that have yet to discover the compassionate services you provide.

Just as in real estate, location matters is of great significance to search engines. When you focus on local SEO within your content creation strategy for your senior care blog, Google gives you an even greater boost in the rankings.

People within your community have lots of questions about how your agency might deliver care for them or their loved ones. Blogs that answers their questions about the value you provide in your local community have great value.

Here’s what they want to know:

·   How to talk with a senior about home care services

·   Home care services that are available in your community

·   The right time to transition to senior living

·   What to expect for socialization in an assisted living community

By publishing content that’s stimulating and engaging, you’re demonstrating that you’re truly an expert in senior care at the local level.

Your expertise within the industry has given you a wealth of wisdom about the worries that your customers have as they transition to senior home care services. Use this knowledge to your advantage as you develop content that your blog and website visitors can’t get enough of.

The Best Content Marketing Strategy Incorporates Facebook

Regardless of which target segment you’re developing content for, you have to recognize that they’re all on social media. Facebook is one of the most popular social media sites on the web. Seniors, family members of seniors, and caregivers are all on Facebook every day.

It’s essential to set up a business Facebook page for your home care agency and start posting on it on a regular basis. When you share your blog and website content on your social media sites, it does double duty for you. Be creative with your content creation process. Use it in various forms to add short or long content to Facebook, LinkedIn, Twitter, Instagram, and Pinterest.

Take it a step further by adding icons for your social media platforms on every site. One of the greatest things about sharing your social media content is that the platforms are designed in ways that make liking, following, and sharing content as easy as one click. Beyond that, your followers also have an opportunity to give you rave reviews on social media sites, just like Yelp and Google.

In short, be active and engaging on social media.

Videos Provide a Powerful Way to Demonstrate Compassion in Home Care

While you can’t deny the importance of creating engaging content, seeing is believing. Caregiving is a personal issue. Often, the way to attract customers in senior home care is by invoking their emotions. Videos are an important part of content creation strategies because they help to make a warm connection between you and your customers.

Hubspot offers up the following statistics to demonstrate the power of using videos in content marketing.

·   6 of 10 people prefer short videos over television ads

·   55% of people view online videos every day

·   YouTube is second only to Google

·   75% of all videos are viewed on mobile devices

·   92% of video watchers on mobile will share them with others

Compelling, isn’t it?

Besides being hugely popular, videos are a versatile form of content marketing. Consider the following ways to showcase the quality of senior living that your home care agency offers:

·   Video blogs

·   Ads

·   Customer testimonials

·   Interviews

·   Live videos of holidays and special events

·   Presentations of your services

·   Special programs

·   Socialization and daily life

·   Compassionate caregiving

Keep your videos updated so visitors know that your content is current. Target the questions that are keeping your prospective customers up at night and utilize them to assuage their fears. Short videos allow prospects to get an inside view of your home care agency. By giving them a realistic vision of the services you provide, you’re helping them envision themselves or someone they love under your compassionate care.

Showcase Star Reviews on Your Website

You’ve worked hard to earn your reputation as a quality home care provider. Why not share proof of genuine star reviews on your website? Star reviews send the message to prospective customers and their families that you’ve proven your worth in the home care industry. That’s the beginning of building a trusting relationship.

Genuine reviews from current and former clients and their families speak volumes. Real testimonials give your home care agency credibility. They extend reassurance to new customers that they can expect the highest quality of care. Highlight reviews on a separate page dedicated to testimonials or sprinkle them throughout your site. Either way, they make a grand impression.

Content Creation: Documenting Your Customers’ Journey

Stories are convincing. Anytime people are dealing with some kind of transition, it’s a little scary. Elderly people are already feeling vulnerable. Something you can do to ease their path is to help them understand what their journey will look like as they transition to home care services.

The stories of your current residents, for those who are willing to share it, along with anonymous case studies show your prospects what they can expect moving forward. Storytelling offers a way to ease their anxiety and envision themselves as happier when they get the right care for their circumstances.

Dedicate a Website Page to FAQs

Before a prospect picks up the phone to ask you questions, they’re usually doing as much research as they possibly can online. A popular page for website visitors is the FAQ page. Your prospects have lots of questions and an FAQ page gives them the answers to the most commonly asked questions. A question and answer format works nicely here.

In summary, the best content marketing strategies require a thoughtful approach to be successful. Your content creation strategy should include a combination of blogs, social media, and videos to hit all communication channels in the most engaging way.

SeniorCareClicks is an expert in content creation services and content automation for home care and senior care agencies. If creating engaging content on a regular basis is more than you can do on your own and still run your business successfully, SeniorCareClicks can get the job done with pricing that meets your advertising budget.

Call us now at (954) 401-9058 or contact us today to learn more.

affordable seo services

It’s pretty much a given for home care agencies to have a website, but the challenge is how to implement SEO so that it ranks your site high in the search engines so customers are clicking on your site rather than another agency’s website. Before you start shaking your head over the thought of your marketing budget rising, you should know that affordable SEO services are within reach, even if your agency is small.

You’re in the business of getting clients and hiring home care providers because that’s where your expertise lies. When you hire an affordable SEO expert to help you do your job better, you get the technical expertise that justifies the expense. Yet, you may be asking yourself, “Is it really worthwhile to hire an SEO marketing professional?”

Let me ask you another question. If an SEO expert could show you how they get results in a transparent way and they guarantee results, is that something that would interest you?  Consider how SEO digital marketing strategies can help you grow your business to cover the costs of an SEO specialist.

Why Do You Need to Optimize Your Website?

The goal of advertising is to get your business noticed so consumers will take notice of the great work you do. With SEO marketing strategies, your target audience won’t get a circular in the mail—an affordable SEO company does something even better. A well-crafted SEO marketing strategy boosts your website behind the scenes to showcase your brand in a highly professional way.

Consumers in your community are looking for senior home care services on the internet, perhaps daily. If they spot an attractive listing at the top of the page, they’re not inclined to scroll further. An SEO marketer knows how to implement the complex strategies that will get your listing to the top of the page. They should be able to do it while offering affordable SEO packages.

Digital marketers have the expertise to effectively research your website trends, including the keywords people are using to look for home care agencies. The right SEO strategies will optimize your website to those keywords and greatly increase the amount of traffic to your website.

Why Do You Need SEO Services for a Home Care Agency?

You’ll find a range of pricing for digital marketers, as with any other company you do business with on a personal or professional level. The key to getting the right digital marketer is to look for value, and it is possible to find affordable SEO services for a small business. In fact, you may be able to save about 50% of your budget for ad spending by working with an affordable SEO expert.

For small businesses, it’s not only important to increase traffic flow to your website, but it’s also important to drive the right customers to your site to get the best ROI. To do that an SEO expert deploys the critical steps for SEO while customizing the most effective marketing strategy for your home care agency.

Types of Affordable SEO Services for Home Care Agencies

You might be wondering exactly what you can expect to get for your marketing dollars when you choose an affordable SEO expert. The following marketing strategies offer a glimpse of some of the ways an SEO professional can help you build your home care agency.

On-Page SEO Services

With every website page, there are a host of factors that help drive traffic such as:

·   Meta title

·   Meta description

·   URL

·   Images

An SEO marketer knows precisely how to use these tools to boost on-page factors to get your pages ranked higher on Google and other search engines.

An affordable SEO expert focuses on these factors to implement an effective on-page SEO strategy:

  • Keyword research
  • URL optimization
  • Title tag optimization
  • Optimizing content
  • Optimizing heading tags
  • Optimizing internal and external links

Services for Link Building Strategies

Google sets the guidelines for effective link building. The right link building strategy elevates your business on search listings while the wrong strategy can drop your position.

Be wary of companies that profess to offer affordable SEO packages that are using what Google considers to be spammy practices. Some companies are using private blog networks (PBN) which means that they’re driving traffic to sites using link farms, private blog networks, and massive blog commenting to show activity on your site. The fact is, Google recognizes strategies that aren’t genuine, and they’ll penalize you in the rankings for doing it.

Look for affordable SEO services for small businesses that use white hat, or legitimate blogging strategies. Here’s what to look for:

  • An original link building strategy
  • Analysis of competitor sites
  • Manual blogger strategies
  • Reclaiming broken link
  • Avoids spammy backlinks

Technical SEO Services

Even when you’re publishing high-quality content and using quality backlinks, you can have technical problems in marketing. It can be puzzling to understand why Google isn’t indexing your home care agency site. An SEO expert digs deeper to fix technical issues to boost your Google rank.

Here’s how they do it:

  • Optimize page speed
  • Fix errors with 4xx and 3xx
  • Analyze log file
  • Sitemap integration

SEO Services for Local Search

A focus on local search improves your ranking greatly. Professional marketers know the right strategies for using name, address, and phone number (NAP) and other local SEO strategies to boost rankings for people in your community:

  • Local SEO for links and on-page blogging
  • Add your Google My Business listing
  • Build citations
  • Set up directory listings

Google recognizes and rewards local search strategies.

Quality Content Writing

Quality content is the key to informing your target audience while following Google guidelines. An affordable SEO company works with niche content writers that know your business and your target audience. Quality writers are also “in-the-know” about how to use keywords effectively in blog writing and they work jointly with marketers to improve your rank.

Looking for Value in an Affordable SEO Company for Home Care Business Owners

A huge advantage of hiring an affordable SEO expert is that you get the services that work best and allocate funds toward them that work for your budget. Essentially, you get the greatest value.

Don’t be fooled into thinking you need to shell out funds for premium SEO service plans. What you do need is:

·   Transparency on how SEO is working for you

·   Proof of results

·   An SEO expert that knows how your business works

All that can work within your budget when you choose the right SEO marketer for senior home care.

How to Hire the Best Affordable SEO Services for Home Care Business?

That’s a lot to take in, so let’s make it easy by giving you a short overview of affordable services for small businesses that give you the greatest ROI over the long run.

There are distinct ways to ensure that you’re getting the most for your marketing budget. Look for an SEO expert for your home care agency that is results-oriented and can quantify their methods.

Use a Credible and Affordable SEO Company

SEO marketing companies claim to help you rank higher. You want to be sure that it’s not a false promise. Ask for examples of case-studies within the senior care niche market to demonstrate how they’ve been successful.

Does Their Blog Content Reflect the Latest Trends in SEO?

Quality SEO marketers practice what they preach. Their own blogs should reflect content about the latest SEO trends, challenges, and opportunities. If their content is current and is continually updated, you know they’re at the top of their game.

Read Their Online Reviews

Online reviews are telling when it comes to buying any kind of product or service. Judging effective and affordable SEO experts is no exception. Positive or negative, read all their online reviews. Learn what marketers are doing right and how they address things when they go wrong.

Inquire About SEO Marketing Tools

A quality SEO expert will be able to explain the tools they use to get tangible results. They should be able to show you concrete proof of how their strategies work, either on your own site, or someone else’s. Choosing the right SEO marketing company has as much to do with how they analyze data and strategize for SEO as well as whether they get visible results.

Ask for Examples of Quality Content

The SEO company that’s right for you understands that stuffing content full of keywords won’t increase your ranking. Don’t be afraid to ask for examples of content they’ve used before. A good SEO marketer will be able to point out what goes into great content for SEO.

Read the In-House Team’s Bios

With a limited budget for marketing, you need to work with an expert marketer that has a qualified team behind them. To ensure you’re getting good results, look for bios on the in-house team on the marketer’s website and ensure the whole team has the expertise to get the job done right.

There’s no question that search engine optimization is increasingly important to growing your business in the home care industry. SEO strategies are complex and to get them right, you need an expert SEO strategist. Armed with this information, you should be in good shape to choose the right SEO marketer for your home care agency.

A quality affordable SEO marketing company will be willing to give you a trial to demonstrate how you can get a good return on your investment.

Regardless of the size of your home care agency, consider how SeniorCareClicks can partner with you to elevate your search ranking above your competitors. 

Get Home Health Care Referrals

Referrals offer a great avenue for how to get clients for home health care. A proactive approach to home health care referrals will provide your home care agency with a stream of referrals that keeps on flowing. Referrals can come from many places like the these:

·   Past clients

·   Current clients

·   Government funders

·   Community partners

Networking and relationship building are productive ways to get referrals to keep your home care agency growing. Requests for proposals will help you acquire more referrals from the government. Your good name and reputation are key ingredients to getting referrals from current clients. Home health marketing strategies will take all these referral efforts to the next level.

How to Be Viewed as a Quality Elder Care Referral Agency

As a home care agency, you work hard to earn your reputation as a quality in-home caregiving service. While many people are able to pay for their services privately, many others rely on a separate funding source to pay for their care. Third-party payors often require high standards in caregiving before they’ll agree to a contract.

One way to add to your credibility as a quality home care agency is to use your digital marketing strategy to showcase the quality of your services. Your web pages and blog serve as good resources for educating funders and others about your certifications and other quality assurance documentation.

Home Health Care Referrals Stem from Client Satisfaction

Good or bad, it’s always helpful to get feedback. Third-party payors listen to the feedback from their clients because they’re looking for assurance that their money was well-spent. Good feedback encourages them to keep sending clients your way, while negative comments will have them second-guessing whether referrals should go to you or someone else.  

To keep those referrals coming in, take stock of the types of issues home care clients complain about:

·   Caregivers are late.

·   Caregivers don’t show up.

·   The agency didn’t provide a substitute when needed.

·   Poor fit between caregiver and client.

Online surveys are a great way to gather feedback about your services. When it’s good, you can use it to share statistics that prove client satisfaction and bill yourself as a leading elder care referral agency.

Use Feedback to Improve Service and Ensure Client Satisfaction

Do you really know how your clients feel about your home care agency? You can’t know for sure unless you ask them.

It’s easy to believe that everything is fine when you don’t get wind of problems or complaints. The reality is that people have their own reasons for not bringing up issues that annoy or frustrate them. Unfortunately, that leaves you in the dark, and it can prevent you from getting valuable referrals. Feedback will keep you on your toes and ensure that the quality of your services is good and that will set you up to be a valued senior referral agency.

Happy Clients Lead to Home Health Care Referrals

In your years of home care service, you’ve surely had some memorable clients that raved about the quality of your services. These are the types of people that are happy to tell others about the great experience they’ve had with your agency—if they only knew who to tell. They also probably don’t know the value that a strong testimony could bring to your home care agency in the way of referrals. 

When you reach out to these special clients, their testimonies can become an important part of home care marketing strategies for building your business through referrals.

Caregiver Retention Is Essential for In-Home Care for the Elderly Referrals

Part of your home care agency’s reputation depends on employing your caregivers for long periods of time. Staffing is a big problem for many home care agencies. When prospects or funders see that many of your caregivers have worked with your agency for many years, it tells them that you value an environment where caregivers are as happy as your clients. Caregiver retention is an indicator that clients trust your agency and that gives you high marks for quality of care. High marks will net you lots of quality home health care referrals.

Keep Making Strides of Improvement as a Senior Care Referral Agency

Try as you may, things don’t always go as you anticipate. Due to the personal nature of home care, the environment can be highly unpredictable. Clients and payors alike understand that things can happen that are out of your control. While they don’t expect perfection, it’s reasonable for them to expect you to continue making improvements in the quality of care.

When the quality of care comes into question, documenting your workflows is a good way to demonstrate how things should flow under normal circumstances in home care for the elderly. For example, it’s reasonable to predict the length of appointments based on the history of clients with certain conditions.

Being able to demonstrate caregiver efficiency is a data-driven way of how to market your home care business.

Send Out Cards for Referrals Requests

After your clients have received services is an opportune time to ask referrals. If clients were satisfied with your services, they’ll be happy to tell others. An effective strategy that some home agencies like to use is to send out a referral card every few months offering a discount on services for former clients that refer a friend.

Seek Out Referral Resources Within Your Community

Your home care agency is a vital part of your community. Other businesses often get requests for recommendations for home care services. By networking with them, you will get the benefit of a stream of referrals.

Here’s a list of some organizations that refer individuals for home care:

·   Physicians

·   Churches

·   Senior centers

·   Food pantries

·   Community centers

Social Media Is an Effective Online Marketing Tool

Seniors and their family members are active on social media sites. Posting on your sites is free, and you have the option of buying paid ads as well. Interesting posts grab attention and people that like or follow your posts often share them with others. Social media posts are an effective way to build your brand.

Relationships Drive Strategies for Increasing Referrals

It’s not that difficult to form a plan for how to get clients for home health care when you give it the time that it demands. Referrals can be your lifeline, especially when times are slow. New clients trust your referral sources and that forms the beginning of a trusting relationship with your home care agency.

The main goal of your agency is to provide excellent care and provide a good home health care environment for your caregivers, as well as your clients.

Quality home care leads to client satisfaction, and that leads to an increase in referrals. When you combine your referral sources with a strong digital marketing plan, you have a winning combination.

A professional digital marketer has the knowledge and expertise to elevate your home care agency’s brand and increase referrals.

Call SeniorCareClicks to learn more at (954) 401-9058 or contact us today!

Home Care Marketing Plan

The right home health marketing strategies give you a win-win advantage. Why? Because you get the best of both worlds where you can attract lots of new customers and the most highly-qualified caregivers to care for them.

The good news is that even if you’re not a creative person, it’s easy to get creative with digital marketing when you integrate multiple channels into your marketing strategy.

If you consider the news from AARP that 87% of people over the age of 65 want to age in place in the home they love, and you consider that 73 million baby boomers fit into this category, it’s clear to see what a booming industry home health care is.

Getting creative with home care online marketing is the key to establishing your reputation as a top home care agency in the industry. The climate is ripe for you to attract new clients, hire quality caregivers, and increase your bottom line.

Home Care Advertising: A Current Window of Opportunity  

The U.S. Census Bureau refers to the current climate as the “gray tsunami”. That’s a creative and accurate description to describe the recent changes in the U.S. population.

Here are some facts that support the storm:

·   As of 2009, about 12 million people were receiving care from over 33,000 home care providers.

·   The 2000 Home and Hospice Care Survey showed that 69% of people receiving home care services were over age 65.

·   Baby boomers are reaching the age of 65 at a rate of 10,000 per day.

On a related note, the majority of those baby boomers use the internet at least weekly and they’re reading online reviews before making choices about products and services. About 90% of internet searchers rely on online reviews to form an opinion about a company’s reputation.

The demand for home care services has never been greater and that means that home care marketing will set you on course to strike while the market is hot.

Build the Foundation of Your Home Care Marketing Plan

Just as you have goals for growing your business, you also need to establish goals for home care digital marketing. Your business goals should dovetail with your home care marketing goals.

Social media platforms are bursting with activity. Your competitors are using them to grow their businesses and find the best local talent in caregivers. If you’re not doing the same, you’re missing a huge opportunity.

Another major part of successful home health marketing strategies is defining your target audience. In home care marketing, you generally have three target audiences:

1. Seniors

2. Adult children of seniors

3. Caregivers

A few home care marketing ideas will help you take that foundation and start building on it.

Adapt Your Home Care Marketing Plan to Industry Trends

Two things are causing great evolution in the field of home healthcare:

1. Advancements in health care

2. Advancements in technology

The really great thing for home care agencies is that these two developments work very nicely together. Tweeting and commenting online helps to develop an “online buzz” about the value your agency provides. Even the president of the United States pumps out tweets on a regular basis.

Your Mission Defines Your Unique Selling Point (USP)

Home health care is a niche area of the greater health care industry. As a home care agency, you have a very specific audience. That’s a feather in your cap when it comes to home care advertising because when you use the right marketing strategies, you can tailor your marketing messages to attract the right audiences.

Be clear on the issues that separate you from your competition. If that seems challenging, look to your mission to guide your path.

Your Agency as an Industry Leader: Home Care Marketing Ideas that Work

Chances are that you’re using technology in several different ways in your daily operations. Your home care marketing plan offers a convenient way to describe how technology makes it more efficient for you to deliver home care services.  

Blog about how you use software solutions to book appointments, track caregiver time, manage payroll, and automate billing. Your website, blog, and other online postings are the best platforms to get the word out that you prioritize health care services and you’re willing to invest in the latest technologies to maintain your reputation as an industry expert.  

Blogging: An Essential Tool in Home Care Marketing

Your clients and caregivers have a wealth of heartwarming experiences to share. By adding a blog to your website, it gives you the following ways to interact with your target audience:

·   Informs

·   Educates

·   Engages

·   Highlights solutions

·   Storytelling

·   Features use cases

Post content according to your designated marketing schedule to stay active on all marketing platforms. Drive traffic to your website with every post in ways that focus on generating leads and attracting potential caregivers.

Keywords and SEO Are the Heart of Homecare Online Marketing

To get people looking at your website, you first need to get Google’s attention. The way to do that is with search engine optimization (SEO) and using keywords properly. Something that should get your attention is that using SEO strategies is free, which means it’s easy on your marketing budget.

A little keyword research will give you the terms that will attract people interested in home care services. All you need to do is add them to your web pages, blog, and other home care advertising messages and reap the rewards in higher traffic and leads.  

Get Creative with Social Media to Bolster Your Home Care Marketing Strategy

If you’re new to social media marketing, start with one platform and add more platforms gradually so you can get used to how each platform works.

Some good social media platforms to start with are:

·   Facebook

·   Twitter

·   LinkedIn

SeniorCareClicks authored a great article on social media for home health care that can help you get started.

Use a tone that’s consistent and professional on all platforms. Here are a few ideas about home health care topics:

·   Talk about your expertise within the industry.

·   Tell about how you deliver on the promise of compassionate, personalized care.

·   Highlight the types of services you provide.

·   Showcase individual caregivers.

·   Feature best practices and new trends in home health care.

Using Paid Advertising for a Big Pay-Off in Home Care Marketing

While it’s smart to take advantage of free advertising whenever you can, you can bolster your SEO efforts exponentially by investing in the right paid advertising promotions. Paid ads and press releases, which are brief and easy to read are good tools to capture your audience’s attention for people that aren’t inclined to read full articles.

The best approach is to invest your marketing dollars in a few quality ads rather than many ads that aren’t eye-catching.

SEO, blogging, public relations, and social media are all components of a strong home care marketing plan. If that all sounds overwhelming to you, the right choice for you may be to outsource your home marketing plan to a professional marketing team that has the right tools and expertise to give your home care agency the greatest advantage.

Call SeniorCareClicks at (954) 401-9058 to learn more!

Senior Care WordPress Website

Of the many website platforms you have to choose from, there are a lot of reasons to love WordPress. According to Search Engine Journal, almost 34% of website owners prefer WordPress. If WordPress is good enough for major corporations like Sony Corporation, Time Inc., NBC, and the New York Post, you can rest assured that it will work just as well for home care websites.

WordPress is popular among large and small businesses alike because it’s so versatile and user-friendly. Some of the other platforms require a certain level of technical know-how. That’s great if you have a developer that understands HTML CSS and programming language. With WordPress, it doesn’t matter if you have a little technical language or a lot.

If you’re looking for the best way to create a website for a home care agency, You’ll learn to love WordPress.  

Advantages of Using WordPress

As a busy professional in the home care industry, many issues demand your attention every day. While you probably wouldn’t mind spending hours and hours building your website, there’s just no time. It’s not practical to call a developer every time you want to make a minor change to your website.

These are just a few of the reasons that people like WordPress:

·   One-click installation

·  Wide array of plugins

·  Lots of add-ons

·  A host of extras

·  Open source

·  Up to date on SEO standards

·  Anyone can customize a website

·  It’s free

Besides all the features that WordPress offers, it has a number of characteristics that make it popular for senior care websites and other sites across the board:

Security-WordPress websites have automatic updates, which makes it secure against hacker attacks.

User-Friendly-Nearly anyone can put up a WordPress website without prior knowledge or experience. The platform is user-friendly and intuitive, so it offers a great user experience. All you need is a domain name and a web hosting account. The admin dashboard virtually leads users through the setup which you can do in minutes.

Support-WordPress offers help and support through their online community if you need assistance with troubleshooting or just want to ask a question.

Multimedia-Websites are far more interesting and engaging when you add photos, videos, and vary the types and size of the fonts. The technical aspect of how to add photos and videos can be overwhelming for a lot of users. WordPress makes it easy to add other types of media to an internal library that you can draw from to add media to the pages of your site and you can optimize them for SEO.

Mobile-Friendly-According to Pew Research, about 94% of people have mobile phones as of 2019 and about 76% own a smartphone. Smartphone usage is up 35% from 2011. Many of the WordPress themes include a mobile-friendly design, so you don’t have to take action on that end. This is important when you consider that four out of five online searches are responses to a call-to-action such as signing up for a service or making a purchase, according to Search Engine Watch.

Testimonials-It’s common for home care agencies to have multiple referral sources. WordPress allows you to add a section for testimonials to your pages, where you can showcase comments and testimonies where clients can boast how they’ve benefited from your services. Your prospects appeal to emotion, so a hard-sell won’t work for you. Before people try out your services, they’re looking for assurance from others that they’ll be in good hands if they work with your agency. Personal experiences can tip the scales in assuring them that they’re making a good choice in a home care agency.    

Scalability-WordPress was originally designed for the purpose of doing blogging. From the largest corporations to the single user putting up a website at home, the WordPress platform serves them all equally well. That’s a good thing for home care agencies because the need for home care is growing and that means that you can continue using the WordPress platform as your business experiences growth.

Multiple Options for Themes-WordPress offers a wide variety of theme choices for users to change the tone and appearance of their sites. Many are free through WordPress, and users can purchase other themes through third-party designers and design marketplaces. WordPress themes are SEO-friendly.

Built-In Blog Functionality-After you set up your WordPress website, you can add a blog and start adding content so you can start on-page SEO campaigns.

Plugins Give You More Bells and Whistles-WordPress gives you access to hundreds of plugins that give you tools like contact forms and shopping carts. You can also buy plugins from third parties. WordPress plugins are SEO-friendly.

WordPress Sites Rank High on SERP-WordPress plugins, mobile platforms, and blog functions are all SEO-friendly making WordPress the best way to create a website for a home care agency and make it work as a sales channel.

Home Care Website Customization

Home caregiving is a personal service. No doubt that your home care agency has many heartwarming stories to tell. A big part of your message is that you not only give tangible care, but your agency also offers compassion, comfort, and reassurance.

The WordPress themes are visually appealing. They offer you many options of colors, tones, and settings to tell your story in the most beautiful, appealing way. WordPress allows you to highlight your services with buttons labeled with services like personal care, companionship, dementia care, or skilled nursing care to guide your site visitors directly to the type of care they need. The right design and the right tools will draw prospects to your home care website to promote lead generation.

Easy-to-Use Navigation

Your target audience consists of seniors looking for care for their elderly parents and sometimes they’re looking for care for themselves. Older people often have sight problems, and WordPress gives you an edge because the platform makes it easy to read and navigate your site.

Along with readable fonts and text, WordPress themes put pleasing color combinations together for you, which takes the work out of designing a website that has the look and feel that you’re after. Your clientele requires a home care agency website that’s easy to navigate and WordPress sets up the flow for you right within the theme.

While WordPress makes website building easy, a professional web designer that specializes in home care agencies is your best bet for creating a visual experience for your target audience. Your home care agency website should be laid out to highlight the most important features without appearing too busy.

Getting Senior Care Website Referrals

Your WordPress website works hard for you when you take a few different approaches to lead generation.

These three tips will help you maximize your efforts:

1. Post blogs on topics related to aging and strategically place keywords that you’ve researched and found to be effective.

2. Ask your current clients for personal testimonies and ask their permission to post them on your website. Most clients will be happy to do that for you, and they’ll get you noticed on search engines.

3. You can attempt some SEO strategies on your own, but you’ll have greater success and measurable results when you use a professional marketer. Be aware the field of SEO is continually changing and it’s difficult for most home care agency owners to keep up with on their own.

Whenever you’re working on digital marketing campaigns for your website, social media platforms, or your blog, you’ll have better results when you’re on top of the latest changes and trends. Professional marketers will have you covered.

Implement On-Page SEO

When you’re developing the pages of your website, on-page SEO is a strategy that will optimize your pages so that search engines will easily find them. Pay attention to how you word your headlines, subheads, URL slugs, and metatags.

Need some tips? Try these on for size:

·   Use your primary keyword in your headline and place it close to the beginning of it.

·   Put your keywords in the slug and in at least one subheadline.

·   Your keywords should range between .5% and 2.5% of your content copy. (if you go over that, Google will take away points for keyword stuffing)

·   Don’t group your keywords together—spread them evenly throughout the page body, subheads, and image alt text.

·   Make sure your keywords have the proper context—don’t use them unnaturally.

Contact Senior Care Clicks to Work on Your Senior Care Website

Because we work exclusively with those who care for the elderly and their families, we know the specifics of the home care industry and the challenges you face in trying to increase your business.

We choose WordPress as our design platform so that you have a user-friendly website to maintain and update your website on a continual basis—today and in the future.

Call us now at (954) 401-9058 to learn more or contact us today!

how to grow a home care agency

As a home care agency, your clients and your caregivers are your livelihood. You play a valuable role in their lives, as well as the lives of their families.

The baby boomer generation is now entering their golden years. Due to aging, many of them need help at home today. While baby boomers aren’t necessarily known for their expertise with technology and social media, many of those that love and care about them have greater familiarity with it. That’s an important consideration when you consider the source of your referrals as you use digital marketing and social media as a means for how to grow a home care agency.

Facebook and other social media platforms are highly popular places where people hang out online. By establishing a strong presence on social media, you’ll quickly learn how to acquire new clients and how to hire caregivers using this medium.

SEO for home care is your ticket to using your company website pages as a hub to acquire leads, get reviews that lead to referrals, and hire caregivers. Your website is live 24/7 and it can be a hive of activity even when you’re sleeping.

How Can SEO Help Your Home Care Business?

To understand the benefits of SEO as you develop your marketing plan for how to grow a home care agency, do an online search for “home care agency.”

Here’s what you’ll find:

·   Large featured ads for well-established home care agencies

·   A map with locations of high-ranking home care agency websites

·   Links to other home care agencies  (much lower on the page)

The question you should be asking yourself is, “What can I do to get my home care agency’s website at the top of the page?”

The beauty of SEO is that you can appear at the top of the page even if you’re not an industry leader in home care when you use the right SEO digital marketing strategy.

What does the right strategy consist of?

·   Backlinks

·   Valuable Content

·   Schema markups ( advanced SEO)

·   Establishing a local online presence

·   Reviews

·   Video

·   Social Media 

All of these digital marketing strategies work individually and together to get Google’s attention and prompt them to rank your site higher on a SERP, which refers to a search engine results page. These SEO strategies will increase organic traffic to your website.

What Is On-Page SEO?

There are distinct ways to improve your company’s web pages to attract prospects and new caregiver hires directly to your website. These enhancements are called on-page SEO strategies.

On-page SEO is in contrast to off-page SEO which refers to guiding people to view your website from the backlinks from other online sources like other commercial or personal websites and social media platforms.

Caregiving is a highly personal and sensitive issue for many people, and they’re bound to do multiple online searches in their quest to find home care services. The question is, “Will they find your home care agency?”

Use Keywords to Boost Your SEO

As you’re searching for the information you need on the internet, you don’t consciously think about the word “keyword.” Yet, you’re putting keywords into the search box every time you need to look up something on the web.

In fact, you probably searched using the words “how to grow a home care agency” and you found this article.

When your prospects are searching online, they’re using keywords for:

·   Names of local cities near your agency

·   Types of care

·   Conditions or illnesses that typically benefit from home care

·   Home care services, home health care services, in-home care agency, caregivers, and other variations.

Your prospects are relying on your knowledge and expertise in the home care industry. The more of that you share online, the more likely they’ll be to choose your website over another one.

Write Great Page’s Title/Description

Here’s a little-known digital marketing secret. The key to using keywords is to use them consistently throughout your marketing plan. The title and description of your webpage is a good place to start.

If you looked closely enough when you did the online search for “home care agency” as noted earlier, you noticed that companies used various styles and formats for their listings. The most effective listings will include one or more of the following things:

·   A city in the title

·   An adjective

·   A qualifier

·   A descriptive phrase

Think of each word in your page title as a keyword.

Publish Fresh Home Care Content Often

Another essential SEO tip is to publish home care content often and make sure it’s quality content. Google gives high priority to relevant content that is of high quality.

Here are some tips for how to do it well:

·   Diversify your content with video, blogs, infographics, social media posts, etc.

·   Add a relevant meta description to all your visual media formats.

·   Add new content to different pages or sections of pages on your website

·   Publish existing content in other formats (turn a blog article into an infographic)

·   Publish one piece of content per day (once a week at a minimum)

By following these tips, search engine crawlers will lead prospects to your door.

Acquire Backlinks to Boost Your Online Presence

Backlinks are mutually beneficial. Let’s qualify that by saying, they’re beneficial to your home care agency when they originate from a quality web page. The number and quality of backlinks to your site have a major bearing on whether Google sends you organic traffic. Partner with them by offering to link to their site as well.

Where will you find quality backlinks? Here are some viable sources:

·   Healthcare facilities

·   Local nonprofits

·   Well-ranked companies within your industry

·   Independent care managers

·   Other industry professionals that refer people to home care services

An easy way to do this is to add a list of trusted local resources for families exploring home care services on one of your web pages.

The Importance of Online Local Presence

Go local is a common modern phrase, and it also ranks high in importance for establishing a strong local presence online.

Again, if you’re detail-oriented, you’ll notice that Google My Business listings appear at the top of the search results. That’s a strong indication that you need to claim and set up your Google My Business page and do it correctly. It’s free and easy, so there’s no reasonable excuse for not doing it.

Here’s how:

·   Search for your home care agency online using Google Maps

·   Click on “manage this page” on the bottom right

·   Sign into a Google account

·   Start adding details, business hours, photos, links, and videos

Newer agencies may not find their businesses on maps, but you can set one up by going to google.com/places and click on the “get started for free” button.

Advanced SEO Will Put Your Website in Front of Potential Clients

With an aging baby boomer generation and people needing home care due to the pandemic, the competition for home care is profound. In addition to general SEO practices, E-A-T and schema markups are advanced SEO strategies that get results.

What Is E-A-T SEO?

Despite its acronym, E-A-T has more to do with feeding organic traffic to your website than food. E-A-T refers to Expertise, Authoritativeness, and Trustworthiness.

Google’s Quality Raters’ Guidelines emphasize the importance of demonstrating quality on and off your website to increase your ranking. A simple way to do create credibility using E-A-T strategies is to write a concise profile of an expert from the site that your backlink originates from. Referring to an admin isn’t authoritative enough on its own.

What Is Schema Markup?

Schema markup refers to code that you use to tag your content to help search engines narrow in on the sites they’re looking for.

This example depicts what schema markup looks like here an example of FAQ schema markup and how it looks on Google.

Use Local Business Directories to Boost Local Presence

To prevent giving your prospects the runaround, keep a spreadsheet of all the places your business contact information appears online, complete with usernames and login information, and keep it current.

Here are the 20 most popular Business Listing websites:

  1. Google
  2. Bing
  3. Yahoo!
  4. Yelp
  5. Facebook
  6. Better Business Bureau
  7. Angie’s List
  8. Merchant Circle
  9. LinkedIn
  10. YP.com
  11. Whitepages
  12. Superpages.com
  13. Yellow Book
  14. CitySearch
  15. MapQuest/Yext
  16. Local.com
  17. Foursquare
  18. CitySlick
  19. USDirectory.com
  20. Dex Media

Place priority on “local search rankings” over “general page rankings.”

Reputation Management: Don’t Forget to Collect Reviews

As you become more in tune with how to grow a home care agency, don’t overlook the importance of managing your online reputation. Prospects that find your agency through referrals are likely to take the extra step of checking out your reputation online and they’re bound to make reviews their first stop.

Reputation management for home care will help you highlight positive reviews and avoid bad reviews that can destroy your online presence and your agency.

Social Media to Enhance Your Home Care Brand

Your future clients come from your community, and the best place to find them is on social media. Take a look at these recent statistics:

·   4.54 billion people use the internet worldwide (up 298 million from January 2019)

·   3.8 billion people use social media the world over as of January 2020 (321 million more than 2019)

·   YouTube and Facebook top the list of the most popular social media platforms

Video Marketing as part of your marketing mix

Videos are particularly important for marketing plans for home care agencies due to the personal nature of caregiving. Videos will draw people in because it helps them envision the type of care they can expect if they contract with your agency. Video storytelling makes your promotions believable.

Creating videos is also a good way to multipurpose your content. Here are a few ways to put them to use:

·   Display videos on your website

·   Post videos on social media

·   Add videos to your Google My Business page

·   Include videos on your e-newsletters

How to Acquire Qualified Leads

To be successful in developing an overall plan for how to grow a home care agency, it’s critical to heed the following tips for successful SEO strategy for home care agencies:

·   Use your keywords consistently

·   Post on social media regularly

·   Add some type of content to your blog daily

·   Bolster the content on your Google My Business page

·   References to experts in the industry boost your credibility (especially if they have 20 years’ experience or longer)

The more online visibility you give your agency by using different digital marketing channels, the better chance you have of being seen as a trusted authority within the industry of home care.  

I Need Caregivers! How I Can Find Them?

The boom in the home care industry has also led to a scarcity of caregivers. According to Home Health Care News, the turnover rate for caregivers in the home care industry has plummeted to 64.3% in 2019 after it reached a high in 2018. The findings stem from the 11th edition of the annual Home Care Benchmarking Study which also reports on other industry trends.

You can easily extend your digital marketing efforts to recruiting highly qualified caregivers. There are lots of digital and non-digital options for acquiring caregivers. With our many years of experience in the senior home care industry, we’ve discovered the following methods to be the most successful for acquiring top talent in senior caregiving:

·   Social media paid ads (i.e. Facebook employment ads)

·   Google PPC ads

·   Email marketing along with a referral program

·   Promoting an in-house event online

Here’s the best news of all. You don’t have to do it alone. Senior Care Clicks can help you to grow your home care agency through digital marketing. We work exclusively with those who care for the elderly and their families. You need a digital marketing expert like us that knows the senior care industry inside and out. We have the hands-on expertise on how to implement SEO to increase online visibility for your brand and increase the stream of organic traffic to your website.

Call us now at (954) 401-9058 or contact us today to learn more