How to use facebook to hire caregivers

Facebook is a great way to stay in touch with family and friends because it’s the largest online meeting place. Perhaps you haven’t considered that it’s equally productive for business purposes for exactly the same reason. In fact, if you’re in the market to do some hiring, you’re bound to find your next employee on Facebook. 

 

Here’s why—Facebook has been online for 16 years and they had almost 1.7 billion active daily users by the end of 2019. That means there are millions of men and women between the ages of 18 and 65 on Facebook every day. People are drawn to Facebook, in part, because they enjoy how interactive it is. That makes Facebook a huge resource for hiring and recruitment for home health care staff.

 

Recruiting Top Talent with Facebook

 

Facebook’s platform is evolving in ways that get better and better for business. Over 60 million businesses have active business pages and you should too. Hiring and recruitment with Facebook are virtually effortless when you know how to use Facebook for the task. 

 

If you don’t have a Facebook business page, it’s as easy to set up as it is to set up a personal Facebook page. Just follow this 4-step process:

 

  1. Go to facebook.com/pages/create. Select the box for business/brand. 
  2. Add your business name to your page and write up a summary of what your business does for the “about” section. 
  3. Add a profile photo and a cover photo. Many businesses like to use their logo for their profile photo. The cover photo can be anything that you feel best represents your business. 

 

  • Your slogan
  • A photo of your business
  • A group photo of your staff

 

This link will help you get the dimensions of your photo right for various mobile devices. 

 

  1. A call-to-action that asks your visitors to visit your website, call your number or inquire about a career. 

 

Post the Right Content for Caregiver Recruitment on Facebook

 

As a general rule, whether it’s a blog article, an event, or anything else, your visitors will be more responsive to soft-sell content. Remember that people pull up their Facebook accounts mostly or entertainment. Good business content will distract them from it, but a hard-sell will likely be a turn-off. 

 

Here are some things to keep in mind when writing a social media job post:

 

  • Make it relevant
  • Let your brand shine
  • Offer a soft call-to-action by asking them to “comment,” “like,” or “share”
  • Don’t use job postings every day
  • Answer their questions in your ad-hiring right away, all shifts available, etc. 

 

Here are some ways to apply those tips:

 

  • Add short videos of your staff talking about why they love their job (and your brand).
  • Short videos of your clients expressing appreciation for a particular caregiver.
  • Give a shout-out to your newest employees.
  • Photos of cheerful, hard-working staff doing what they do best.
  • Sharing blog content that’s geared toward caregivers.
  • Lead them to other relevant content like education opportunities or additional training.

 

Creating a Great Social Media Job Post for Home Care

 

In keeping with the soft-sell approach, list the essential information, but don’t give everything away in one post. Here’s a tip for what to include:

 

  • Job title
  • Location
  • Link to where they can apply
  • Call to action link to see the job description or apply today

 

You can post your job ad as a regular post. Facebook lets you post a job as an official job post. 

 

if you have room in your budget and you want greater visibility or your job post, you can also use a paid ad or your job post. To run a paid ad, you can “boost a post” or go into Facebook Ads Manager and create a paid ad campaign to highlight your job post. 

 

To boost a post, just click on the “boost” box and follow the intuitive steps. Limit your boost to about a week for the best results.

 

In setting up your ad, pay attention to the geographical radius that you want to attract talent from. Choose the broadest audience possible while being mindful of your budget. 

 

Support Human Resources with a Winning Facebook Recruitment Campaign 

 

If you want to expand or segment your audience for hiring and recruitment a bit more, you can also run ads on Instagram (just FYI, Facebook owns Instagram) by using the Facebook Ads Manager. This makes it easier to track your analytics to assess your results and it gives you more control over producing and maintaining your ads. 

 

The same soft-sell rules apply:

 

  • Define your audience broadly.
  • Think strategically about whether to place your ads on feeds, stories, videos, on Instagram or inside Messenger.
  • Review your analytics and make changes to your ads two or three times a week.
  • Expect your results to vary quite a bit. Take note of ads that aren’t performing well.

 

Analyze Your Results and Revamp Your Hiring and Recruitment Strategy

 

When you put the right content on social media and properly optimize it, it can be a real asset for recruiting senior caregivers.

 

Remember that there are thousands of people looking for jobs on Facebook, so it pays to engage with them in on a platform that they love and already have a comfort level with. Be sure to follow up with prospects for employees as quickly as possible. If you don’t respond in a timely manner, you may appear disingenuous and it could damage your brand. 

 

When you use Facebook to recruit senior caregivers, you’re meeting them where they’re at and you’re introducing your brand at the same time. Even if it’s not the right time for them to answer your ad, they will know where to find you when they’re ready, and they make like or share your ad for now. 

If you need help hiring Caregivers. Senior Care Clicks can create a winner Pay Per Click Campaign on Facebook to recruit quality caregivers for your Senior Care Business.

Best seo practice for home care

Imagine that your home care agency was located in the center of town and there were a few other home care agencies within a few blocks of your location. In making your decision for where to set up shop, you considered the amount of auto and foot traffic. You checked out your competition’s storefronts and dressed the windows with ads using keywords to draw in your target customers. 

 

Setting up your website works much the same way. When you enter the term “home care agency” into the search engine box, you’ll see featured ads for large, well-known agencies right at the top of the page. Next, you’ll see a map with locations of high-ranking agency sites. Scroll down the page and you’ll see links to other home care agencies near you or in the location that you named in your search.

 

On-Page SEO for Home Health Care

 

It’s essential to optimize your home page so that it will rank high in search engines. In the same way, you’ll get more relevant traffic on each of your other pages when you take the time to set up the content and the HTML source code to drive traffic to each page. 

 

On-Page SEO Elements

 

Review each of your pages to make sure your keywords are optimized without being overused. Here are areas to review:

 

  • URLs
  • Title tags
  • body content
  • image alt text 
  • meta descriptions
  • Schema mark up

 

Use your strongest keywords consistently when optimizing your pages. Begin with your site’s webpage title and refine each page title and description along the same lines. 

 

When you do a search for a home care agency, take note of the different styles and formats of the boldface titles of each listing. Most listings will have more than just the name and/or city. When Google crawls the internet it’s looking to match the search terms against the words in your page title to determine how high to rank your page. 

 

If you’re not sure where to find your site’s page title, look for it in your HTML code. If you can’t find it, do a search for “revise (page title) and your site platform (WordPress, Wix, etc.)”. Strive for a strong, specific title and try to limit the total characters to 65-70 characters including spaces. If you are using WordPress adding a plugin such as Yoast will make it easy for you to add and optimize the On-Page elements.

Yoast pluging for SEO

 

For example, a keyword strong title of your homepage could be something like:

 

 

 

On Page Local SEO

Your page description is called the meta description and it will appear right under the title in the search results. Be aware that your meta description won’t be taken into account for your webpage ranking, but it gives your prospects a quick glimpse of what you do. That’s a key point because it may trigger them to click on the link to your site. It’s a no-cost way to advertise your site. You’ll have the best luck with it when you can keep your character count under 160. 

 

Use the Right Keywords for Home Health Care

 

To find the right keywords to optimize your pages, start building a list of keywords that you can choose from. Here are some ideas for how to get it started:

 

  • Words your prospects are likely to type into the search box
  • Words based on your expert knowledge of the industry
  • Types of care
  • Illnesses or conditions that benefit from home care
  • Local or community names

 

Once you have a basic list, you can use digital tools to check your list which might give you some additional keyword ideas. The following three tools are some of the favorites:

 

  1. Keyword Planner by Google-gives you the search volume for the keywords you want to rank for. It also gives you the prices of suggested bids which come in handy if you want to run Google ads in the future. 
  2. SEMrush-provides huge amount of data on keyword, competitors, paid ads( keywords), content marketing( keyword ideas)
  3. Ahrefs-gives you instant data on new keywords earned, lost keywords, keywords movement, competitors keywords.

 

Home Care Content Marketing

 

So many socioeconomic changes are happening in the world right now that it’s creating lots of new opportunities for home care agencies. Think shareworthy and variety when choosing content that will grab your prospect’s attention and keep it.

 

Vary your content to keep it interesting with formats like:

 

  • Short videos
  • interviews
  • Blog articles
  • Site and facility tours
  • Infographics with statistics
  • Guides
  • Podcast series
  • Case Studies

 

By creating content using a variety of formats, you can often repurpose it in other ways, as needed. Another tip that I find to be very effective is to touch base with the sales team after publishing new content because it often generates new questions. I can then take those questions and incorporate the answers to improve my content even further. 

 

Claim Your Local Business Directory Listings

 

Don’t neglect the “local” search rankings. It’s not worth your time, effort, or money to attract national traffic if your staff only travels a 25-mile radius. 

 

All the major search engine platforms have their own online maps to match up with your business listing. For your business to appear on each search engine, you have to claim your listing on their site. 

 

Local search is a powerful tool, so take the time to update your business listing as completely as possible, including your hours of operation and photos. The more information each map app has, the higher your home care agency will rank in local search.

 

Use this link to see your local search status. Work toward achieving a score of 60 and the higher you can drive it up, the more visible your company will be. This is also a good place to check out your competition’s visibility.

Local Map Presence

 

Google maps are essential because it creates citations (an online mention of your company’s name, address, and phone number) on other websites like:

 

  • Merchant circle
  • Angel list
  • Yellow pages
  • Bing
  • Facebook

 

Add Reviews to Solidify Your Credibility

 

Prospects for home care agencies rely heavily on reviews and testimonials due to the personal nature of the business. Reviews give you an opportunity to boost your brand’s reputation and protect it by quickly answering negative comments.

Reviews for home care

The Importance of technical SEO

 

You don’t have to be a developer to design a well-optimized website, but you should have a good understanding of how websites work, how search engines view websites, and how your visitors interact with your website. 

 

Build the Backlinks for Your Website

 

Backlinks provide an easy way to drive traffic to your website. Any other site that links to your site creates a backlink for you. Continuously build your backlinks from guides and other sources.

 

Final Thoughts for SEO Best Practices

 

The demand for home care services has never been greater. Prospects should be able to find you within seconds using any mobile device. A good SEO strategy can help you make that happen. Your Google ranking is akin to taking out a full-page ad in the yellow pages without the enormous cost. Today, you have the benefit of flexibility and control to modify your SEO strategy as the home care industry evolves without having to print a bulky paper directory. 

If you need help to implement the right SEO for Home Care Strategy, Contact us we can do it for you!